Broadway's Serino Coyne and Art Meets Commerce Join Forces

Serino Coyne, the Broadway advertising agency, and Art Meets Commerce, a leading provider of digital services to the Broadway community, have announced their groundbreaking merger. Both companies are subsidiaries of the advertising giant, Omnicom Group.

Serino Coyne, founded in 1977, is the largest full-service agency serving the theatre and performing arts industries, while the four-year-old Art Meets Commerce, recently acquired by Omnicom, specializes in digital media for the arts and entertainment sector.

The merged company will offer a full suite of traditional and interactive services, including creative development and design, media planning and placement, website development, video production, social media management and sales tracking and statistical analysis. Producers now have the opportunity to take advantage of a complete, integrated package, with streamlined service from one media-neutral source.

Serino Coyne and Art Meets Commerce have already collaborated on such Broadway blockbusters as "Promises, Promises," "Elf," The Merchant of Venice" and "A Little Night Music." They are now working on "How to Succeed in Business . . . Without Really Trying," starring Daniel Radcliffe and John Larroquette.

Founded in 1977, Serino Coyne is the largest full-service advertising agency in the theatrical and performing arts industries. With offices in New York and California, they service the world's leading producers and the most prestigious theatres and performing arts centers in the nation.  Serino Coyne currently handles campaigns for 8 of the top 10 grossing shows. The agency is responsible for selling more than 7.2 million tickets in the past 12 months alone. Serino Coyne is an Omnicom agency.                                                                                            

Art Meets Commerce is a new media advertising and marketing company and a leading provider of digital services for Broadway and the theatrical community.  Since its founding in 2007, it has provided state-of-the-art interactive solutions for its clients, including website design, creative development, digital outreach, social media management, advertising and video production. Art Meets Commerce is an Omnicom agency.