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Broadway Blog - Brilliant Trader Joe's 'commercial' Set To One Of The Hardest Songs To Memorize

By: Jan. 27, 2009
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Below are BroadwayWorld.com's blogs from Tuesday, January 27, 2009. Catch up below on anything that you might have missed from BroadwayWorld.com's bloggers!

Brilliant Trader Joe's 'commercial' Set To One Of The Hardest Songs To Memorize
by Craig Brockman - January 27, 2009

A "new" acquaintance of mine has created one of the most brilliant would-be commercials for Trader Joe's set to Jobim's (also known for "Girl From Ipanema") "Waters of March" - which is arguably one of the most difficult songs to memorize and sing. Check out Carl Willat's commercial here. Incidently - Carl worked on some of the effects for "Across The Universe" - among others.

Carl writes as in introduction:

"Our old studio on Bryant was right up the block from Trader Joe's and as you might imagine we would wander over there several times a day. One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren't allowed in Trader Joe's.

Well, he didn't say anything about cell phones so I decided then and there to make a commercial for TJ's on my Treo. Up until now they haven't done any TV advertising at all so I have no idea if this is the kind of thing they would like. "





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