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BodyRock Sport Launches 'Bra Bar' Bespoke
By: Jennifer Diamond Dec. 20, 2012
BodyRock Sport, a line of fashionable & edgy fitness wear launched their much anticipated customization boutique: Bespoke. Bespoke is essentially a couture 'bra bar' which offers the couture conscious consumer full reign in designing their dream sports bra. Bespoke inspires creativity and originality. The brand has always been notorious for producing fitness wear that incorporates bold pops of color, unlikely prints & fab metallics-- these elements are magnified with Bespoke. The Launch of Bespoke adds a new level of excitement within the already innovative world of BodyRock Sport.
The Bespoke couture boutique service allows the customer to choose from four bra styles that are exclusive to BodyRock Sport and, from there, fully customize and design their own personal piece which will be at your doorstep within 2 weeks for as little as $250! They will also be adding additional options,such as their new shredded halter bra and their popular booty shorts. Bespoke offers customers a range of fabrics to choose from, embellishments, lining and funky zipper options. From leather to fur, the choices are endless! Customization, though pioneering in this form, is not new to the brand as BodyRock Sport was behind the famed $20,011 bra donned by pop music icon Britney Spears. The bra or a 'work of art' as some would call it was complete with an 18K gold zipper and adorned with diamond skull tassels. This custompiece was created specifically to match the megastar's worldwide status. This luxe bra proves that no customization is too large for the designer and mastermind behind it all, Kelly Dooley. From hand-painted pieces to bras that are adorned in precious stones, Bespoke really can do it all. Other fans of the eye-catching collection of bras, leggings and jackets also include Nicki Minaj, Madonna, Natalie Portman, Kim Kardashian, Brooke Burke and Mila Kunis.
The retail trend of customization and personalization is not new in the footwear industry though; heavy weights like Nike, Adidas & Converse have that mastered. BodyRock holds the distinction of being a pioneer in the apparel active wear industry using a similar structure that these household names have done for shoes. Converse, has established major changes within the company since 2008, most notably 'Converse Create' a personalization technology. From this change, revenue has grown at an extremely rapid pace of 23% in 2007 and 40% in the second quarter of 2008, (according to Nike, Converse's new owner). Converse still manages to stay true to their retro style but has used theircustom shoes as a way of remaining relevant in today's constantly evolving market. Nike used the same framework when creating 'Nike ID' back in 1999. Now this service reaches millions of people globally and accounts for 20% of in-store revenue. With customers glaringly desiring a more personal connection with their purchases, Bespoke couldn't have come at a better time.
Kelly Dooley, the young designer of BodyRock immerses her audience fully into every aspect of her brand. By utilizing the brand's Instagram, Twitter and Facebook daily to share seasonal inspirations and preview one-of-a-kind creations to her thousands of followers, Kelly often finds that pre-sales of these items spike through the roof with each and every 'Like'. Kelly notes that it's the custom and one-of-a kind pieces that truly resonate with herever-growing fan base and the launch of bespoke plays a huge part in keeping them engaged with the brand. The engaged nature of the BodyRock fitnessistafurther strengthens the necessity for the innovative Bespoke bra boutique.
BodyRock has always been at the forefront of the fitness industry. With thelaunch of Bespoke, BodyRock Sport has outdone itself once again. Fitnessistas watch out for this revolutionary 'bra bar' that offers endless possibilities in creating a fabulous one-of-a-kind sports bra. Bespoke: Make Your Statement.
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