Bob Greenblatt to Serve as Chairman of WarnerMedia Entertainment

Bob Greenblatt, the former NBC Entertainment chairman, has joined WarnerMedia as chairman, WarnerMedia Entertainment and direct-to-consumer, according to The Hollywood Reporter.

Greenblatt will have oversight of the company's combined television programming operations, including HBO and Turner's TNT, TBS and truTV and the company's planned streaming service.

"This change will provide the company with the agility and flexibility needed to build WarnerMedia's brands across a variety of evolving distribution models with a more coordinated approach to the company's original programming," the company said.

Kevin Tsujihara, who continues as chairman and CEO, Warner Bros., also gets additional responsibilities, including a new global kids and young adults business that brings together the family, kids and animation efforts from across WarnerMedia, including Cartoon Network, Adult Swim and Boomerang. Jeff Zucker becomes chairman, WarnerMedia News & Sports, and president, CNN. Gerhard Zeiler has been elevated from president, Turner International to WarnerMedia chief revenue officer.

WarnerMedia CEO John Stankey spoke about the news saying, "We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers. Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard - who collectively have more than 80 years of global media experience and success - gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth."

"I'm honored to be joining WarnerMedia during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company," said Greenblatt. "WarnerMedia is home to some of the world's most innovative, creative and successful brands and we're in a unique position to foster even deeper connections with consumers. And it goes without saying, I will always have a soft spot in my heart for HBO going back to the rewarding experience I had producing Alan Ball's Six Feet Under."

Greenblatt recently stepped down as entertainment chairman at NBC in September. During his eight years at the network, he turned it around to a near-uncontested No. 1 in ratings among the advertiser-coveted adults 18-49 demographic with a mix of unscripted and scripted shows. Greenblatt also has close ties to Broadway, having produced shows including 9 to 5, multiple live musicals, and the NBC series Smash.

Read the original article on The Hollywood Reporter.