Blue Nile Launches Designer Collective

Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today announced the launch of the Blue Nile Designer Collective, a showcase of established designers and emerging talent available at www.bluenile.com.

The assortment of fine jewelry embodies the distinctive vision and craftsmanship from each designer. The pieces are created using a variety of metals, diamonds, gemstones and colors, and shaped by the designers' untethered imagination. By using both established and emerging talent, Blue Nile is taking a unique approach to the trend of designers creating custom pieces for jewelry brands.

"The Designer Collective raises the profile of a group of incredibly talented designers and offers our customers a more bespoke product assortment," said Blue Nile Chief Merchandising Officer Julie Yoakum. "Our customers choose Blue Nile not only for our fine quality, value, and guidance, but also for our personalized designs, and the Designer Collective will enhance their experience."

The Blue Nile Designer Collective includes rings, earrings, pendants, and bracelets ranging in price from $55 to $6,000, and is available at Blue Nile (www.bluenile.com). The designers include: