Blue Nile Debuts Designer Collective

Blue Nile a leading online retailer of diamonds and fine jewelry, announced the launch of the Blue Nile Designer Collective, a showcase of established designers and emerging talent available at www.bluenile.com.

The assortment of fine jewelry embodies the distinctive vision and craftsmanship from each designer. The pieces are created using a variety of metals, diamonds, gemstones and colors, and shaped by the designers' untethered imagination. By using both established and emerging talent, Blue Nile is taking a unique approach to the trend of designers creating custom pieces for jewelry brands.

"The Designer Collective raises the profile of a group of incredibly talented designers and offers our customers a more bespoke product assortment," said Blue Nile Chief Merchandising Officer Julie Yoakum. "Our customers choose Blue Nile not only for our fine quality, value, and guidance, but also for our personalized designs, and the Designer Collective will enhance their experience."

The Blue Nile Designer Collective includes rings, earrings, pendants, and bracelets ranging in price from $55 to $6,000, and is available at Blue Nile (www.bluenile.com). The designers include:

Anne Sportun

Renowned for her natural sense of elegance, Anne's work is inspired by the surrounding natural world and the intimate connection the wearer shares with each piece of jewelry.

Bree Richey

Bree Richey draws inspiration directly from her Scandinavian heritage, as well as her love for Art Deco and contemporary styles. Her jewelry designs seamlessly combine clean lines reminiscent of modern furniture with the vibrant colors of gemstones and pearls.

Denise James

Denise James takes inspiration from her travels and old family photographs. Her jewelry radiates old-world elegance and hand-crafted luxury.

Robert Leser

Robert is a third generation artist with a reputation for colorful expression. He tells his story through texture and colors, and the result is breathtaking fine jewelry.

Blue Nile Studio

This carefully selected collection of fine jewelry is inspired by the passion, experience, and talent of industry-leading designers. Their creativity influences classic jewelry and exceptional craftsmanship.

The Blue Nile Designer Collective is an extension of the company's partnership with designers. In October 2012, Blue Nile launched Monique Lhuillier Fine Jewelry, a curated collection of engagement rings and wedding bands from the internationally renowned bridal designer. Inspired by Lhuillier's couture bridal creations, the assortment reflects the sophistication, elegance, and femininity of the brand. In October 2013, the line was expanded to include earrings, necklaces, and pendants.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings, and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.