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Billboard & Ford Bring 'Ford Front Row' To New York City
By: Julie Musbach Oct. 11, 2017
Billboard, the world's largest voice in music, and Ford Motor Company, one of America's most iconic brands, have announced the final concert in this "Ford Front Row" series. Ford Front Row is a multi-faceted collaboration that goes further to bring fans closer to the music they love through a multi-city concert series with established and emerging artists, flyaways and contesting as well as exclusive content like videos, interviews, playlists and more, providing up close and personal access to today's best artists.
Ford Front Row kicked off in July with Tinashe and BJ the Chicago Kid in Los Angeles. In August, Dashboard Confessional and the Mowgli's played Miami and late September, Jhené Aiko and Ro James rocked Atlanta. Rachel Platten and The Wild Feathers will take the stage at Brooklyn Steel for the final show of this series - an intimate, free concert that will also include on-site activations and exclusive giveaways.
The show is also the finale of the More Good Days Tour, a nationwide initiative launched by Ford Warriors in Pink in May 2017. The More Good Days Tour gives breast cancer patients and survivors access to a free series of events and activities designed to reinvigorate the spirit.
"I can't wait to perform in New York at the Ford Front Row event," says Rachel Platten. "I used to live in the city and there's just something incredible about the energy New York fans bring. I'm excited to collaborate with Ford Warriors in Pink to help fight breast cancer."
In addition to the live concerts, Billboard and Ford have launched Billboard.com/FordFront Row. The premium content hub hosts in-depth interviews, custom playlists and other behind the scenes content from artists in the series as well as RSVP information for each concert. The New York show is 16+ for entry, 21+ to purchase alcohol and entry is subject to capacity.
Fans can also visit Billboard.com/FordFrontRow to enter for a chance to win a new Ford vehicle of their choice.*
*See rules at Billboard.com/fordfrontrow.
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