The black star on a field of gold leaf announcing HAMILTON, the irreverent puppet characters representing AVENUE Q, the solitary microphone giving voice to THE VAGINA MONOLOGUES... Such images give you the feel of a show long before the house lights go down.
Those three memorable images, and many more, were created by SpotCo, one of Broadway's leading advertising agencies, and are included in the just-released book "On Broadway: From Rent to Revolution," a visual and oral history of the past 20 years of theatre.
"On Broadway" pulls back the curtain to reveal the creative process involved in bringing a Broadway show to the stage and into the public consciousness through the words of Broadway's most famous personalities and the art of SpotCo.
Online bidding is now open on 13 auction lots of custom autographed prints that appear in the new book. Each print features the final poster art of a show along with three rare, never-before-published preliminary posters.
The auction, as well as a portion of proceeds from the book, benefit Broadway Cares/Equity Fights AIDS.
Online bidding is open now at broadwaycares.org/onbroadwayauction and continues through Sunday, May 22 at 12:00PM ET.
Bidding will conclude with a special live auction event on Monday, May 23. For live auction information, contact Broadway Cares major gifts officer John Halpin at: halpin@broadwaycares.org.
The framed prints are based on SpotCo's iconic art for some of Broadway's most celebrated shows, each signed by key members of the productions, including Mel Brooks, Danny Burstein, James Corden, Harvey Fierstein, Sutton Foster, Joel Grey, Jerry Herman, Robert Lopez, Ian McKellen, Idina Menzel, Lin-Manuel Miranda, Bebe Neuwirth, Bernadette Peters, Patrick Stewart and more. Shows featured include AVENUE Q; CHICAGO; THE DROWSEY CHAPARONE; FUN HOME; GYPSY; HAMILTON; IN THE HEIGHTS; LA CAGE AUX FOLLES; NO MAN'S LAND/WAITING FOR GODOT; ONE MAN, TWO GUVNORS; RENT; THE VAGINA MONOLOGUES and YOUNG FRANKENSTEIN.
"On Broadway: From Rent to Revolution" features hundreds of behind-the-scenes photos, concept art, and posters, as well as personal anecdotes by and with some of Broadway's most beloved stars, including John Leguizamo, Berry Gordy, Alison Bechdel, Lin-Manuel Miranda, Mark Ruffalo, Patrick Stewart, Bernadette Peters, Joel Grey, Harvey Fierstein, Sting, Dolly Parton, Neil LaBute, Cherry Jones, and more serving as the document of record of the shows and performers that have graced New York stages for the past two decades. Stories and art cover working with Jonathan Larson's family and the producers on the campaign for RENT; Nicole Kidman on her decision to bare all during her photo shoot for THE BLUE ROOM; selling the hip-hop HAMILTON; and collaborating with the legendary Kander and Ebb on their revival of CHICAGO, in addition to stories about shows such as ANNIE GET YOUR GUN, YOUNG FRANKENSTEIN, FREAK, AVENUE Q, SHREK, PIPPIN, ELAINE STRITCH: AT LIBERTY, GYPSY, and KINKY BOOTS.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theatre community, since 1988 BC/EFA has raised more than $285 million for essential services for people with AIDS and other critical illnesses across the United States.
Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women's Health Initiative and the Al Hirschfeld Free Health Clinic. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states.
Visit broadwaycares.org.
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