Bebe Neuwirth And Essie Cosmetics Release MORTICIA'S NAILS Polishes 7/19

Bebe Neuwirth, two-time Tony Award winner and star of Broadway's hit musical The Addams Family, has teamed up with Essie Cosmetics to create MORTICIA'S NAILS, a brand-new limited edition set of three Morticia Addams-inspired nail polishes.

With a targeted release date of Monday, July 19, 2010, 100% of the profits from MORTICIA'S NAILS will directly benefit The Actors Fund, the national nonprofit human services organization dedicated to helping all professionals in film, theater, television, music, opera and dance through programs that address their unique and essential needs.

Developed by Ms. Neuwirth and her husband, Chris Calkins, along with Essie Weingarten, president and founder of Essie Cosmetics, MORTICIA'S NAILS features three thrilling, frighteningly perfect colors - Midnight Tango, Bone Chilling White and Blood Curdling Red - each selected and named by Ms. Neuwirth and inspired by her onstage counterpart.

"I'm thrilled that we've partnered with Essie Cosmetics to create this wonderful item that's not only beautiful in-and-of itself, but will also benefit one of the most vital and worthwhile service organizations in our industry," Ms. Neuwirth said. "This special edition is limited to 5,000 pieces, which we expect will generate well over $100,000 for The Actors Fund."

Retailing at $30 (per three-color set), MORTICIA'S NAILS is now available for online pre-ordering by visiting www.theaddamsfamilymusical.com.

Beginning Monday, July 19, MORTICIA'S NAILS will also be available for direct purchase at the Lunt-Fontanne Theatre (205 West 46th Street) and online at www.actorsfund.org.

Starring Tony Award winners Bebe Neuwirth and Nathan Lane as Morticia and Gomez Addams, The Addams Family began performances on March 8, 2010 at the Lunt-Fontanne Theatre, where it has quickly become an enormously popular success and the highest-grossing new show of the 2009-10 theatre season, consistently placing among Broadway's top-three grossing shows each week.

ABOUT ESSIE COSMETICS
New York-based Essie Cosmetics colors the world. Founded by Essie Weingarten in 1981, the global brand is the ultimate color authority and the go-to nail brand. A luxury leader that blends the fashionable with the functional, the name Essie is known worldwide as a beauty trailblazer and is trusted by distributors, beauty professionals, celebrities and consumers. Offering over 250 nail colors, in addition to nail solutions and treatments, nail accessories, spa products, hand treatments and lip glosses, Essie is unmatched in producing high-quality, on-trend beauty products. All Essie nail polishes are 3-free - NO DBP, NO FORMALDEHYDE, NO TOLUENE. For more information, please call 1-800-232-1155 or visit us at www.essie.com.