Badgley Mischka Features Rumer Willis In New Marketing Campaign

Actress Rumer Willis is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by famed fashion photographer Tony Duran as the sun set on the beautiful beach of Malibu, CA, the campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper's Bazaar as well as online and outdoor. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

Rumer Willis stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."

Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."

To support the marketing campaign, Willis will make several appearances on behalf of the Badgley Mischka brand.
Badgley Mischka is a brand recognizable worldwide and a favorite of celebrities including Halle Berry, Katy Perry, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and others. The Badgley Mischka label includes: Badgley Mischka Couture, Collection Eveningwear, Mark + James contemporary collection, Footwear, Handbags, Fine Jewelry, Fashion Jewelry, Timepieces, Eyewear, Accessories, Bridal and Bridesmaids, Swimwear, Fragrance and Home. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.