BWW's Theatre Business Podcast 'The OHenry Report' Looks at Broadway Fandom and How Shows Can Embrace their Supporters

On this episode of BroadwayWorld's theatre business podcast, "The OHenry Report," Broadway producer and investor Oliver Henry Roth talks with three experts on Broadway fandom. They discuss what makes a super fan, and how shows can embrace their most passionate supporters.

First, Oliver talks with Mark Dooley, the director of the documentary "Repeat Attenders," which chronicles the phenomenon of fans seeing a show dozens... hundreds... even thousands of times. Then, he talks with Melissa Anelli, the CEO of Mischief Management, the organization that created and runs BroadwayCon. Finally, Oliver chats with one of the most well-known Broadway fans, Laura Heywood, also known as BroadwayGirlNYC.

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About Oliver Henry Roth: Roth is a theater producer based in New York. His producing credits include Broadway's upcoming ESCAPE TO MARGARITAVILLE and GETTING THE BAND BACK TOGETHER and Off-Broadway's STRAIGHT and INVISIBLE THREAD. He has previously worked on Broadway's THE REALISTIC JONESES and MACBETH. In addition to producing independently, Roth works with several non-profits in helping them develop new works and support emerging theater artists.

With Roth's unique approach to producing, he will discuss how production teams integrate data analytics into their projects, and what that means for their bottomline. Roth also uses trends and historical data to provide some of the most accurate Tony Awards predictions in the business.

Outside of New York, Roth has worked for Center Stage (MD), and the Buck Hill Skytop Music Festival (PA). He currently writes "The Broadway Beat," a monthly column in The Connector Magazine.

In 2011, Roth was awarded the American Marketing Association's Marketing Excellence Award. He founded OHenry Productions in 2014, shortly after working on his first Broadway show, MACBETH (Alan Cumming). For more information on Roth and OHenry Productions, visit their website at ohenryproductions.com.

You can subscribe to "The OHenry Report" on Apple Podcasts, Stitcher, TuneIn, and Google Play.

Music by: bensound.com