TV: Broadway On Broadway: The Performances

Despite the humidity, Broadway's brightest stars came out on Sunday afternoon, September 14th to Times Square to celebrate the annual Broadway on Broadway celebration. Spamalot's Drew Lachey hosted the annual free outdoor concert which brings together stars and performances from current and upcoming Broadway productions to celebrate the beginning of the new Broadway season. For the event, Times Square was "shut down" to make room for the 50,000+ attendees. BWW TV was there to share all the excitement of the music filled event.

Broadway on Broadway kicks off the 2008 - 2009 Broadway season and is produced by The Broadway League and The Times Square Alliance. Broadway on Broadway is proudly presented by Continental Airlines with official sponsor,The New York Times. IMG Media, the world's largest packager and producer of sports and live event television, is producing Broadway on Broadway for the second time.

The Broadway League, Inc., founded in 1930 as the League of New York Theatres, is the national trade association for the Broadway industry. The League's 600-plus members include theatre owners and operators, producers, presenters, and general managers in 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and across the U.S. and Canada. Visit our website at http://www.broadwayleague.com.

The Times Square Alliance, founded in 1992, works to improve and promote Times Square. In addition to providing safety and sanitation services, the Alliance coordinates many major events in Times Square including New Year's Eve, manages the City's busiest Tourism Center and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues. Visit www.TimesSquareNYC.org for more information.

Video shot by Craig Brockman and edited by E. Matthew Cady