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BCBG Max Azria Wins Trademark Suit Over Stretta

By: May. 12, 2013
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Have no fear, our favorite Hervé Léger bandage dresses are safe. BCBG Max Azria Group last week won its lawsuit against Los Angeles-based label Stretta. BCBG alleged that Stretta infringed on its Hervé Léger trade dress. The April 29 judgment states that Stretta can no longer legally produce garments resembling Léger's trademark bandage dresses and has to pay $150,000 in damages to Vernon, Calif.-based BCBG, owner of the Hervé Léger brand.

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The complaint was last year on March 12, in U.S. District Court, Central District of California, and alleged that Stretta infringed Hervé Léger's trade dress with its designs and falsely represented that its garments were made by the same factories. It damaged the Léger brand, which was acquired by Max Azria in 1998.

The Stretta skirts and dresses are sold at many of the same stores as Hervé Léger, like Intermix and Nordstrom and retail from $150 to $400. The Leger dresses retail for $900 to $3,200.







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