BABY IT'S YOU! Begins Previews Tonight!

The new Broadway musical Baby It's You! tells the inspiring story of Florence Greenberg, the woman who changed the recording world forever when she discovered The Shirelles and created Scepter Records, becoming the music industry's first female powerhouse. Starring Tony Award winner Beth Leavel as Greenberg, conceived by Floyd Mutrux, directed by Floyd Mutrux and Sheldon Epps, and written by Tony nominated book writers Mutrux and Colin Escott, the team behind Broadway's Million Dollar Quartet, Baby It's You! begins performances at Broadway's Broadhurst Theatre (235 West 44th Street) TONIGHT (March 26), and opens Wednesday, April 27, 2011, at 6:30pm. Baby It's You! features a cast of 19 that includes Allan Louis, Geno Henderson, Erica Ash, Kelli Barrett, Kyra DaCosta, Crystal Starr Knighton, Barry Pearl, Christina Sajous, Brandon Uranowitz, Alison Cimmet, Erica Dorfler, Berlando Drake, Adam Heller, Jahi A. Kearse, Annette Moore, Zachary Prince, Ken Robinson and Chelsea Morgan Stock.

Baby It's You! is choreographed by Birgitte Mutrux, with musical supervision and arrangements by Rahn Coleman, Orchestrations by Don Sebesky, musical direction/conducted by Shelton Becton, scenic design by two time Tony nominee Anna Louizos, costume design by Lizz Wolf, lighting design by Tony Award winner Howell Binkley, sound design by Carl Casella, projection design by Jason H. Thompson, hair and wig design by David Lawrence, with legendary music producer Richard Perry as consulting producer. Baby It's You! is produced by Warner Bros. Theatre Ventures and American Pop Anthology.

Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm, revolutionizing pop music and becoming the most influential and successful female record company president ever. After discovering one of the greatest girl-groups of all time, The Shirelles, at her daughter's high school Greenberg packed the girls in her car, drove across the George Washington Bridge to New York City, and embarked on a trailblazing journey from New Jersey housewife to record mogul, creating the independent house of hits that was Scepter Records. Showcasing non-stop doo-wop, pop and rock ‘n' roll classics such as "Dedicated To The One I Love," "Duke Of Earl," "He's So Fine," "I Say A Little Prayer," "It's My Party," "Louie Louie," "Mama Said," "Shout," "Sixteen Candles," "Stop In The Name Of Love," ‘Twist and Shout" and many more, Baby It's You! is the true story of how Florence Greenberg launched the careers of such groundbreaking musical sensations as The Isley Brothers, B.J. Thomas, The Kingsmen, Chuck Jackson, Burt Bacharach, Hal David, and Dionne Warwick.