Ars Electronica 2010 Festival for Art, Technology and Society Runs 6/2-7

We've passed the points of no return. The dramatic consequences are looming on the horizon today. And there's no excuse for our lethargy since we already possess ideas, tools and techniques to initiate a change of course. We just have to take action! Roll up our sleeves and get to work on a job that can no longer be avoided. We have to mend our ways and get things moving in the right direction.

In search of ways out of this mess we've gotten into, the 2010 Festival for Art, Technology and Society turns to the pioneers of our age. Not the adventurers who've sailed forth because they wanted to find out what awaits them on the other side, but rather the visionaries who are bringing expertise as well as a great deal of creativity and idealism to bear in their work on an alternative future. "Repair" is the title of a festival designed to pursue the paths opened up by these trailblazers and to show why it's imperative for us to follow their lead.

A unique opportunity to stage this year's Ars Electronica on the grounds of the Tabakfabrik, a former tobacco processing plant that is now a historic landmark, will make the site itself a determinative programmatic element of the 2010 Festival. This manufacturing facility, which was constructed long ago to create jobs and ultimately became a victim of globalization or, rather, the fallacious conclusions drawn from it, is now a very valuable piece of centrally located real estate that has been declared the nucleus from which the new future of this city will emerge.