Angela Myles Beeching's BEYOND TALENT Workshop Held At The Julliard Store 1/11

At 5pm on Tuesday, January 11, 2011 noted career specialist Angela Myles Beeching will present a vocational workshop, Music Entrepreneurship De-Mystified, at the Juilliard Store (144 W. 66th St. between Broadway and Amsterdam Ave, NY, NY 10023). Free and open to all, this interactive seminar for performing artists will focus on the business tools needed to thrive in today's do-it-yourself marketplace. Key exercises will be drawn from the new expanded edition of her book Beyond Talent: Creating a Successful Career in Music.

Recognized as a comprehensive career guide that balances warmth and candor with straightforward advice (see quotes below), Beyond Talent details how to establish and sustain a meaningful and rewarding life in music. Developed during Ms. Beeching's years of advising hundreds of artists on every aspect of professional development, the first edition quickly became a favorite among classical and jazz musicians; it has been used as a career planning text at scores of music schools. The second edition, recently released worldwide by Oxford University Press (400 pages, ISBN-10: 0195382595), provides more real-life advice, inspiring examples of entrepreneurial artists, feedback from artist managers and concert presenters, and the practical tools to advance any music career.

Topics include:
Artist Management,
Assessing strengths/weaknesses,
Branding,
Conquering performance anxiety,
Commissioning,
Developing a fan base,
Freelancing,
Negotiating fees,
Networking,
Self-promotion,
Managing goals, time, and money,
Online fundraising,
Recordings & projects
Social networking tools, plus
Staying motivated.

The companion website, www.oup.com/us/beyondtalent, puts up-to-date and useful online resources at readers' fingertips and also includes excerpts. (full press release)

More about Ms. Beeching: A leader in the field of music career development, Angela Myles Beeching has directed the Career Services Center at New England Conservatory and is a visiting consultant to Indiana University Jacobs School of Music. She co-hosts the Network of Music Career Development Officers. In demand as a consultant and speaker, Ms. Beeching has led workshops at many institutions and conferences, including for the National Association of Schools of Music, Chamber Music America, Classical Singer, and the National Conference on Keyboard Pedagogy. Her writings have appeared in a range of music publications. A Fulbright Scholar and Harriet Hale Woolley grant recipient, she holds a doctorate in cello performance from SUNY Stony Brook. Fascinated by artists' career paths and life choices, Ms. Beeching is committed to helping musicians create their own paths to success. Additional information is available at www.angelabeeching.com.

About the Juilliard Store: Offering an exciting array of Juilliard branded apparel and gifts, the Juilliard Store is the best source in New York for scores, sheet music, plus musical books and accessories-both popular and hard-to-find. All proceeds from the Juilliard Store benefit The Juilliard School. More information is available at www.thejuilliardstore.com.