Alvin Valley Announces Luxury eTailoring Service

Alvin Valley Direct announced the launch of eTailoring, a newly minted online service which provides clients the option of having tailoring done in the comfort of their homes or offices.

"I am dedicated to positioning Alvin Valley at the forefront of fashion technology, and leading it into highly integrated online/offline interactions with its customers," said Alvin Valley CEO/CTO Damion Hankejh. "Delivering the convenience of a much needed and first of its kind service, such as personalized tailoring, uniquely positions us to remain engaged with customers, leading to more opportunities for cross-selling to a captive audience during the service experience."

Hankejh continued: "There's a real need to provide this type of direct service to clients with limited time, and companies such as Uber for drivers, HouseCall for at-home repair, and GLAMSQUAD for 'hair and make-up' are proving this. The future for Alvin Valley is to provide women the perfect fit, incredible tailoring, great service and above all, an amazing experience."

The eTailoring service was exclusively launched through Alvin Valley Direct. It is currently available in Manhattan, with later launch dates set for Los Angeles and across the country.

In addition, eTailoring is a subsidiary of Alvin Valley Holdings and its software will be offered as a service consumable by other luxury brands and retailers in 2015.

"As we move into a digital market, we felt that Alvin Valley should not only have this service, but multiple brands as well," said Hankejh. "The unstoppable run of online luxury business has grown 10-fold in 10 years with brands striving to seize the channel's value. The industry is becoming more challenging and companies who lag behind on strategic imperatives will fall behind. eTailoring will ease the process and help brands establish a direct link with their customers. This will be the future of shop-in-shops."

Clients may book their desired eTailoring time via AlvinValley.com, and all services will be done by certified tailors, who also will guarantee alterations.

Currently, the Alvin Valley collection can be purchased online at AlvinValley.com, or its clients may make an appointment to visit its Soho location in New York to find their perfect fit.