Allied Integrated Marketing Taps Gerilyn Shur as Director of National Publicity

Allied Integrated Marketing announced that it has tapped Gerilyn Shur to serve as Director at its fast-growing National Publicity division. Shur will work out of Allied's New York office and will spearhead the team's New York efforts. The division creates national publicity campaigns for film, television, and other entertainment entities, as well as brands. Shur will report to Ginger Chan who serves as Vice President, National Publicity and Account Management and is based in Los Angeles.

"I am excited to join this growing team at Allied Integrated Marketing. Allied is already established and respected across the country for its regional work, and I am thrilled to join the National Publicity team to continue to grow the business on a national level," said Shur.

Shur brings a wealth of knowledge building comprehensive national publicity campaigns for films, filmmakers, theatrical productions and talent clients. She was most recently at Brigade Marketing where she developed and executed campaigns for several films and filmmakers including Your Sister's Sister, Elaine Stritch: Shoot Me, The One I Love, Jiro Dreams of Sushi and worked closely with The Duplass Brothers.

In addition to this experience, she previously held positions at 42West Public Relations, The Weinstein Company and Barlow Hartman Public Relations working with clients such as Magnolia Pictures, IFC Films, Oscilloscope Laboratories and TWC-Radius.

Chan remarked: "I'm delighted to have Gerilyn joining our team with her incredible experience and industry knowledge. She brings with her a great track record of executing strategic and thoughtful national publicity campaigns."

Allied Integrated Marketing builds impactful and results-driven campaigns for entertainment and lifestyle clients. Over the last 30 years, Allied initiatives have captured the unique energy of each client's brand, developing customized strategies to deliver on-target messaging and drive the client's bottom line. Allied's seasoned staff includes more than 400 experts in 22 offices in the United States and Canada, specializing in marketing strategy, media, creative, publicity, promotions, partnerships, experiential, market research and multicultural marketing, as well as full-service digital marketing, advertising and proprietary data tools via its digital agency, 87AM.

In 2012, Allied was named the No. 1 agency for entertainment marketing in the PROMO 100 rankings and, in 2013, was named a PROMO Top Shop by Chief Marketer and has won several Pinnacle Awards. For more information on Allied and its distinctive work across the marketing realm, visit www.alliedim.com.