Lonchamp has tapped "It" girl, Alexa Chung, as the face of its spring campaign. The campaign is the first big item in a year's worth of events to mark the 20th anniversary of its best-selling Le Pliage bag.
About Longchamp:
Longchamp is a French luxury leather goods company founded in Paris in 1948 by Jean Cassegrain. The Longchamp House is still owned and managed by the family. The company is primarily known for its leather and canvas handbags, its travel items, and numerous fashion accessories.
The brand is present all over the world through more than 236 boutiques and a total of more than 1,800 stores in some hundred countries.
