ATW Panel on Theatrical Marketing Held April 25

"Theatrical Marketing and Advertising" will be the focus of the next panel of The American Theatre Wing's Theatre Intern Group. The meeting will be held on Tuesday April 25th at 6:30 PM, at the Manhattan Theatre Club Studios, 311 West 43rd Street - 8th Floor.

Panelists for the discussion will be: John Lanasa of SpotCo, Ronni Seif of TMG - The Marketing Group and Natalie B. Serota of Serino Coyne Inc.

Lanasa is currently the SpotCo Account Supervisor on The Color Purple, Doubt, Well and Barefoot in the Park. He has worked at the agency for the past eight years and has served on more than 50 Broadway and Off-Broadway accounts.

Seif is a Senior Account Executive at TMG - The Marketing Group. Since joining TMG in 1999, she has worked on projects including Disney's Beauty and the Beast, Aida, Thoroughly Modern Millie, The Color Purple and Avenue Q. She currently oversees The Drowsy Chaperone, Well, A New Comedy, Mamma Mia!, Rent, and NJPAC.

Serota is an assistant account executive at Serino Coyne, where she manages the advertising for the Phantom of the Opera on tour and on Broadway, Les Miserables on tour, and assists three account teams on: Sweeney Todd, Les Miserables on Broadway (returning in Oct. '06), The Wedding Singer, and Two & Only.

The American Theatre Wing is a not-for-profit service organization dedicated to education and excellence in the theatre. Sondra Gilman is the Chairman and Douglas Leeds is the President. In addition to creating and awarding the Antoinette Perry Tony Awards®, ATW's programs include the long-running "Working in the Theatre" seminars, broadcast in New York on CUNY-TV; a grants and scholarship program, awarding more than 50 grants annually to New York not-for-profit theatre companies and theatre students; "Downstage Center," a weekly theatrical interview show on XM Satellite Radio; and SpringboardNYC, a two-week, college-to-career arts "boot camp". All of ATW's seminars and interviews are available, for free, from the company's website: www.americantheatrewing.org.

Current members, and those wishing to join the group, can RSVP for the event by emailing Theatreinterngroup@americantheatrewing.org, or by calling Stephen Abrams, Program Manager at 212-765-0606 x311.