"Theatrical Marketing and Advertising" will be the focus of the next
panel of The American Theatre Wing's Theatre Intern Group. The meeting
will be held on Tuesday April 25th at 6:30 PM, at the Manhattan Theatre
Club Studios, 311 West 43rd Street - 8th Floor.
Panelists for the discussion will be: John Lanasa of SpotCo, Ronni Seif
of TMG - The Marketing Group and Natalie B. Serota of Serino Coyne Inc.
Lanasa is currently the SpotCo Account Supervisor on
The Color
Purple, Doubt, Well and
Barefoot in the Park. He has worked at the
agency for the past eight years and has served on more than 50 Broadway
and Off-Broadway accounts.
Seif is a Senior Account Executive at TMG - The Marketing Group.
Since
joining TMG in 1999, she has worked on projects including Disney's
Beauty and the Beast, Aida, Thoroughly
Modern Millie, The Color Purple and
Avenue Q. She currently oversees
The Drowsy Chaperone, Well, A New Comedy, Mamma Mia!, Rent, and NJPAC.
Serota is an assistant account executive at Serino Coyne, where
she manages the advertising for the
Phantom of the Opera on tour and on Broadway,
Les Miserables on tour, and assists three account teams on:
Sweeney Todd,
Les Miserables on Broadway (returning in Oct. '06),
The Wedding Singer, and
Two & Only.
The American Theatre Wing is a not-for-profit service organization
dedicated to education and excellence in the theatre.
Sondra Gilman is
the Chairman and Douglas Leeds is the President. In addition to
creating and awarding the Antoinette Perry Tony Awards®, ATW's programs
include the long-running "Working in the Theatre" seminars, broadcast
in New York on CUNY-TV; a grants and scholarship program, awarding more
than 50 grants annually to New York not-for-profit theatre companies
and theatre students; "Downstage Center," a weekly theatrical interview
show on XM Satellite Radio; and SpringboardNYC, a two-week,
college-to-career arts "boot camp". All of ATW's seminars and
interviews are available, for free, from the company's website:
www.americantheatrewing.org.
Current members, and those wishing to join the group, can RSVP for the
event by emailing
Theatreinterngroup@americantheatrewing.org, or by calling Stephen Abrams, Program Manager at 212-765-0606 x311.
