ABC and SOAPNet's 'Salute Broadway Cares' to Benefit BC/EFA, 3/21

ABC and SOAPNet will present their annual "Salute Broadway Cares" benefit on March 21, 2010. The benefit will support Broadway Cares/Equity Fights Aids and will take place at Town Hall in Manhattan.

In celebration of the event, the producers of the event have launched "SOAP-A-THON," an interactive online competition where fans of ABC Soaps have the chance to win rare ABC Daytime memorabilia and an experience that no ABC Soap fan would want to miss. This inaugural edition of "SOAP-A-THON" will focus on and celebrate the unforgettable "Power Couples" of ABC Daytime. Once registered as "SOAP-A-THON" participants, fans will have the opportunity to set up and personalize their own fundraising web page to show their support for their favorite ABC Daytime "Power Couple". Throughout the competition, fans will be eligible to win one of-a-kind prizes like autographed photos, signed scripts and actual wardrobe pieces from "All My Children," "One Life to Live" and "General Hospital." The top fundraising fan teams' coordinator will be eligible to win round trip airfare for two to New York City and a pair of VIP tickets to March 9th event. To date, the "SOAP-A-THON" has raised over $24,000. Fans can use the internet via e-mail or blogs to reach out to family, friends and other ABC daytime fans who might love to make a donation in the name of their favorite couple from "All My Children," "One Life to Live" and "General Hospital."

"ABC and SOAPnet Salutes Broadway Cares/Equity Fights AIDS" marks the sixth benefit BC/EFA has produced in conjunction with the network in support of the organization. To date, this annual benefit has raised over $1.5 million dollars for the organization.

Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation's leading industry-based, not-for-profit AIDS fundraising and grant making organization. BC/EFA is the on-going, committed response from the American Theatre community to an urgent worldwide health crisis. By drawing upon the talents, resources, and generosity of this community, BC/EFA raises funds for AIDS-related causes across the United States. Since its founding in 1988, BC/EFA has raised over $140 million for critically needed services for people with AIDS, HIV or HIV-related illnesses.

BC/EFA is the major supporter of six programs at The Actors' Fund - including The AIDS Initiative, The Phyllis Newman Women's Health Initiative, 2 supportive housing residences and the Al Hirschfeld Free Health Clinic at The Aurora in NYC - and awards grants to over 400 AIDS and family service organizations yearly.

For tickets and information visit www.BroadwayCares.org or call 212-840-0770.