A&A Optical Introduces Look Book2 Highlighting Trends

A&A Optical announced the release of Look Book2, A&A's second eyewear catalog for 2012 featuring new eyewear styles through the end of the year. Volume 2 spotlights fall and winter trends in patterns, shapes, colors and materials, pairing eyewear designs with the hottest fashion finds. Books 1 and 2 collectively represent A&A's complete product offering for 2012. Both books are available electronically as well as traditional print format. Customers can view the digital books by going to these links aaoqr.info/LB1 and aaoqr.info/LB2, or by visiting the A&A Optical website and clicking on New Releases.

The first look book has proven to be a valuable resource and selling tool for A&A sales consultants as well as customers. Utilizing the Look Book's fashion editorials at point-of-sale not only enhance product, but organize vast assortments of frames into meaningful lifestyle story segments. Amy Lewis from Distinct Vision in Round Rock, Texas framed the editorial features in unique picture frames to create vignettes with eyewear and props which correlated with each trend story. Since Distinct Vision set up the displays they have seen increased interest and comments from their patients. "It gives our patients direction and encourages them to experiment with a style that they would not normally try on or buy. The patients notice the helpful style tips in the displays and are able to connect with the lifestyle theme they feel fits their personality." – Amy Lewis, Clinic Coordinator.

Distinct Vision's displays will be featured on the A&A Optical Facebook page this September.

ABOUT A&A OPTICAL

Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. Steady company growth has enabled A&A Optical to expand its global product distribution to reach Optometrists, Ophthalmologists and eye care retailers throughout the United States, Canada, Latin America, Europe and the Caribbean.

A&A Optical Company brand portfolio includes house brands: XXL, Jalapenos, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez. To receive printed Look Books contact A&A Optical customer service, 800-492-4465 or your A&A sales consultant.