50 Cent, Tate Donovan, SI Swimsuit Models & More Help Unveil Transformed Madison Square Garden Today

The Madison Square Garden Company will unveil a fully transformed Madison Square Garden Arena today, October 24 at 11:00 a.m., marking the completion of its unprecedented $1 billion, three-year, top-to-bottom project. With the Transformation of the Garden, which began in 2011 and included three offseason shutdowns in 2011, 2012 and 2013, the most storied and historic arena in the world is now also a fully state-of-art sports and entertainment venue - a powerful combination that will ensure its position as The World's Most Famous Arena for generations to come.

As a result of the first two phases of this historic project customers have already been enjoying more comfortable seating with significantly improved sightlines, expanded concourses, and food selections from top chefs and restaurateurs in New York. The Transformation has also resulted in an expanded lineup of exclusive clubs and suites and several new exhibits that pay homage to The Garden's rich history.

With the completion of the third and final phase, MSG will unveil a transformed Chase Square 7th Avenue entrance that is nearly double in size and features a retail store, a brand new box office, a broadcast location and a specific area dedicated to The Garden of Dreams Foundation. Also debuting are two new spectacular Chase Bridges that deliver one-of-a-kind views of the action; a new EIGHTEEN/76 Balcony (10th floor) offering a selection of new food and beverage options and unique seating lounges with direct views into the Arena bowl; a new state-of-the-art GardenVision, the Arena's center-hung multimedia display; a new Signature Suite Level (9th floor) featuring 18 completely transformed suites with "center stage" views; and the restoration of The Garden's world-famous ceiling.

Expected at the unveiling are: 50 Cent, Mike D, Ronan Farrow, Rosie Perez, Chazz Palminteri, Robert Wuhl, Al Roker, Tony Sirico, Tom Cavanagh, Adam Richman, Tate Donovan, Kelly Bensimon, Eddie Cahill, Alajandra Cata, Adam Ferrara, Robert Klein, Willie Randolph, SI Swimsuit Models - Natasha Barnard, Damaris Lewis, Jarah Mariano and Dominique Piek. Plus MSG Legends - Walt "Clyde" Frazier, Willis Reed, John Starks, Larry Johnson, Mark Messier, Adam Graves, Rod Gilbert, Gerry Cooney.