14th Annual Kids Night On Broadway To Promote Broadway Green Alliance

The Broadway League announced that the 14th annual Kids' Night on Broadway (KidsNightonBroadway.com) will feature and promote the Broadway Green Alliance as part of this year's cause-related component. Kids' Night on Broadway is when kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. A Kids' Night on Broadway ticket includes pre-theatre parties, restaurant discounts, parking discounts, special edition Kids' Playbill provided by Theatre Development Fund, educational programs and more. Tickets are currently on sale for Tuesday February 2, Wednesday, February 3, and Sunday, February 7, 2010.

Participating Shows include: Billy Elliot The Musical, Chicago, Fela! , Hair, In The Heights, The Lion King , Mary Poppins, Mamma Mia!, Memphis, Next To Normal, The Phantom Of The Opera, Rodgers & Hammerstein's South Pacific, West Side Story, Wicked along with the Off Broadway shows Avenue Q and Stomp.

The attached video features some members of Broadway's Kids Advisory Board advising simple ways for theatergoers to make their homes and communities a little more green. The Kids Advisory Board is composed of thirty theatre-loving kids ages 11 to 16 from around the country who help develop and implement kid-oriented programs, events and digital initiatives.

The Broadway Green Alliance (www.BroadwayGreen.com) will be involved in Kids' Night on Broadway pre-theatre activities in February. The BGA is an industry wide initiative seeking to educate, motivate, and inspire the theatrical community to act more environmentally friendly in both theatrical production and their everyday lives. Working with the Natural Resources Defense Council (NRDC), the BGA is deeply committed to being a leader in environmental stewardship across all areas of the theatre industry to leave a cleaner, greener world for generations yet to come.

On December 16, 2009, the BGA marked its one-year anniversary by hosting a successful industry-wide E-Waste event in Duffy Square. Actors, union members, producers, general managers and theatres came together in support of the BGA, collecting over 6000 lbs of electronic waste with the help of WeRecycle! LLC.KIDS' NIGHT ON BROADWAY www.KidsNightonBroadway.com is generously presented by The New York Times and is officially sponsored by Madame Tussauds New York, NBC4, and Theatre Development Fund. Kids' Night on Broadway salutes the Broadway Green Alliance in helping to generate awareness for going green. Additional event support provided by Planet Hollywood.

THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The League's 600-plus members include theatre owners and operators, producers, presenters, and general managers in over 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. Visit
BroadwayLeague.com

The BROADWAY GREEN ALLIANCE (BGA), established in 2008 as an Ad Hoc Committee of The Broadway League, is an industry-wide initiative that seeks to educate, motivate, and inspire the theater community and its patrons to adopt environmentally friendlier practices in theatrical production and everyday life. Working closely with the Natural Resources Defense Council, the BGA identifies and disseminates better practices for theatre professionals and reaches out to theatre fans throughout the country. www.BroadwayGreen.com

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