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& Other Stories Launches Online
By: Jennifer Diamond Oct. 16, 2014
Well what do you know! H&M's upscale brand & Other Stories launched online, two days ahead of their scheduled NYC grand opening! And to make this news even better, they are offering 20% off site wide with the code FRIENDS with free shipping until October 31st.
The & Other Stories store, opening on October 17th, is located at 575 Broadway. It will offer women, with a love for fashion, the chance to browse through a wide and diverse selection of shoes, bags, jewellery, beauty and ready-to-wear.
"We dreamt about opening a store in New York when we launched & Other Stories in 2013. Finding this great Soho location and being able to make that dream come true so soon after our launch in Europe is fantastic. Can't wait to start sharing our stories and meet our US customers, both in our store and on
stories.com", says Samuel Fernström, CEO of & Other Stories.
"A big part of our diversity comes from having ateliers in both Paris and Stockholm, but also from the idea of building our collections around four different directions that includes everything from tailored innovative pieces and quirky bohemian-inspired styles to flattering feminine silhouettes and rougher elements for that effortless look. The directions may change and evolve as we grow but always ensure our broad mix of styles and provide our customers with endless styling choices", says Anna Teurnell, Head of Design, & Other Stories.
& Other Stories was launched in March 2013 and offers women a wide range of shoes, bags, accessories, beauty and ready-to-wear. Atelier in Paris and Stockholm design the diversified fashion collections with great attention to detail and quality at an affordable price point. & Other Stories stores can be found in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm, along with the online store at stories.com available in 12 European countries.
& Other Stories shares their stories through the following
channels:
Twitter: www.twitter.com/andotherstories
YouTube: www.youtube.com/andotherstories
Newsletter: http://www.stories.com/Static_Stories/NewsLetter
Tumblr: and-other-stories.tumblr.com
Instagram: @andotherstories
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