The Headlong, Nottingham Playhouse and Almeida Theatre production of 1984 will have its final West End performance on 23 August 2014.
The production has recouped all its costs, and more than a third of the tickets sold have been at the special £19.84 ticket price, introduced by the producers with the aim of attracting younger audience members to the show.
Due to unprecedented demand, the production announced in June a 5 week extension until 23 August 2014 (previously 19th July 2014), prior to a second UK tour in the autumn starting in Glasgow, at the Citizens Theatre. Robert Icke and Duncan Macmillan's adaptation of George Orwell's 1984 opened in the West End on 28 April, transferring directly from the Almeida Theatre.
The production has continued to receive critical acclaim whilst also being a commercial success, with the West End run recouping after 10 weeks. During the run, 23,000 audience members took advantage of the 101 tickets per performance which were priced at £19.84. 35% of all ticket sales were for this price or lower.
1984 is written and directed by Robert Icke and Duncan Macmillan, set and costume designed by Chloe Lamford, with lighting designed by Natasha Chivers, sound designed by Tom Gibbons and video designed by Tim Reid. Originally produced by Headlong and Nottingham Playhouse, 1984 had its world premiere at Nottingham Playhouse in September and went on to enjoy a hugely successful UK tour and a 7-week run at the Almeida Theatre.
George Orwell's 1984, published in 1949, is one of the most influential novels in recent history, with its chilling depiction of perpetual war, pervasive government surveillance and incessant public mind-control. Its ideas have become our ideas, and Orwell's fiction is often said to be our reality.
Filtering the spirit and the ambition of the novel through the lens of contemporary culture, this radical new staging explores surveillance culture, identity and how thinking you can fly might actually be the first step to flying.
DETAILS:
1984
Playhouse Theatre, Northumberland Ave, London, WC2N 5DE Until 23 August 2014
Performance Times: Monday to Saturday 7.30pm, Wednesday and Saturday matinee 2.30pm
Box Office - Telephone: Playhouse Theatre 0844 871 7631 or Almeida Theatre 020 7359 4404; Online: www.atgtickets.com, www.headlong.co.uk or www.almeida.co.uk.
Ticket prices:
101 seats at £19.84 available at every performance.
£10 (day seats), £19.84, £39.50 and £52.50 -Premium seats available
Group Bookings:
8+ best available seats for £32.50, valid Mon-Thu performances
School Bookings:
10+ best available seats for £19.84 (1 teacher free per 10 students), valid Mon-Thu performances.
For more about the show, visit www.1984ThePlay.co.uk.
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