Photo Coverage: The Spice Girls Musical VIVA FOREVER - The Launch!

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! has announced that the new musical, Viva Forever! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. Viva Forever! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can check out photos from the event below! (more...)

West End-Bound Spice Girls Musical VIVA FOREVER Launches Official Website!

As BroadwayWorld previously reported, Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will reportedly open at the Piccadilly Theatre in Decmber 2012. (more...)

Spice Girls Musical VIVA FOREVER to Open on West End December 2012?

Baz Bamigboye of Daily Mail writes that Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will open at the Piccadilly Theatre in December 2012. (more...)

RIALTO CHATTER: Victoria Beckham Says 'No' to VIVA FOREVER TV Show?

According to the dailymail.co.uk, Victoria Beckham has refused to take part in a reality TV casting show for the Viva Forever Spice Girls musical. (more...)

Marianne Elliot Departs Spice Girls Musical VIVA FOREVER; Paul Garrington to Guide Workshop

While Marianne Elliott had been on board to direct the upcoming musical inspired by the Spice Girls' success, The Daily Mail reports today that Elliot, winner of a 2011 Tony Award for WAR HORSE, has departed the production. As workshops continue, Paul Garrington (MAMMA MIA) will step in. (more...)

Spice Girls Musical Creators Want to Cast Unknown Actors

Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, is to be directed by one of the most illustrious British theatre directors Marianne Elliott. (more...)

Emma Bunton 'Excited' by Spice Girls Musical VIVA FOREVER

Emma Bunton, or 'Baby Spice' as she was known as a member of the 90's girl group 'Spice Girls,' has said that she's excited for Jennifer Saunders' upcoming Spice Girls musical, Viva Forever. (more...)

Spice Girls Inspired VIVA FOREVER Moves Forward

The Spice Girls' first album, Spice, sold more than 23 million copies worldwide, becoming the best-selling album by a female group in music history. They have sold 65 million records worldwide with only four albums and twelve singles, making them the most successful British band since The Beatles and the best selling girl group of all time. (more...)

Judy Cramer Talks Spice Girls And VIVA FOREVER

Judy Craymer stopped in to the 'French and Saunders' radio show to talk about her upcoming Spice Girls musical, Viva Forever. (more...)

Details Revealed on SPICE GIRLS Musical

The upcoming Spice Girls musical, entitled Viva Forever, is set to focus on a group of young women living in this contemporary society, and will even include a mother-daughter story, according to a report by Mail Online. Producer, Craymer explains that, 'Viva Forever will encompass the Spice Girls ethos of friendship, identity and being true to yourself, it won't be a tribute or bio show, nor will it feature characters with any of the names of the famous five-piece.' (more...)

STAGE TUBE: Mel B. Talks SPICE GIRLS Musical

Former Spice Girl Melanie Brown (aka Mel B.) recently appeared on Good Day LA, during which she confirmed that the girl band is currently at work developing a Spice Girls Musical with Judy Cramer, creator and producer of the ABBA musical hit, MAMMA MIA! Click below for the segment. (more...)

MAMMA MIA! Producer Judy Craymer Signs on for SPICE GIRLS Musical

Judy Craymer, producer of the global film and theatre smash hit, Mamma Mia!, has announced an agreement with Simon Fuller's new XIX company, The Spice Girls and Universal Music. Judy Craymer Productions is to create and produce a new musical, under the working title Viva Forever, based on the songs of another world-wide phenomenon, The Spice Girls. (more...)

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