Wholesomeness gets a bad rap on Broadway these days, usually regarded as the kind of unbearably sweet and inoffensive entertainment that sophisticated theatergoers must endure while taking their conservative grandmas out for a night on the town...But Big Fish, the new musical that tattoos its heart on its arm, displays no fear in plopping its unabashed wholesomeness right in your lap. Its spirit is steeped in Rodgers and Hammerstein decency that propels an evening that's adventurous, romantic and, yeah, kinda hip. That said, the work of Andrew Lippa (score) and John August (book, based on his own screenplay of Daniel Wallace's novel) is not exactly top shelf musical theatre (although on paper Big Fish easily outclasses any original-run Broadway musical currently on the boards) but director/choreographer Susan Stroman, at the top of her game, whips this warmhearted story into a supremely imaginative and heart-tugging entertainment.