Non-Profits Investing More In Social Media, Says VerticalResponse Survey
Back to the Article
by BWW News Desk
2013VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email marketing software, social media marketing and online event marketing, revealed the results of an exclusive survey about how much time and money non-profit organizations are investing in social media.
The company surveyed 123 non-profits and asked them various questions about the amount of time and money they spend on social media activities, including finding content to share with their social media communities, and whether their budgets have increased or decreased year over year.
The results suggest that not only are non-profits finding value in social media, but also that social media will play a significant role in their marketing efforts for 2013.
The data are compiled in a non-profit social media marketing infographic and reported below.
The survey results suggest the following conclusions:
"Non-profits have to be extremely careful about how they spend their resources, and our survey confirms that they believe an active social media presence is a valuable asset that's worth their investment," said Janine Popick, VerticalResponse founder and CEO. "Social media is playing a larger and larger role when it comes to promoting a worthy cause and generating support - financial and otherwise - and we expect it to grow even more as we head into 2013."
Methodology: Results are based on an online survey of 462 VerticalResponse customers (123 non-profit organizations and 339 small businesses). The survey was conducted between Sept. 17, 2012, and Oct. 5, 2012.