Carolines on Broadway Joins 'Comedy Central Certified Club' Nationwide Initiative
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by BWW News Desk
COMEDY CENTRAL is going beyond the two-drink minimum in top Comedy Clubs across the country with the creation of the "COMEDY CENTRAL Certified Club" program, providing participating clubs including Carolines on Broadway with the #1 brand in comedy's certification and seal of approval, as well as many additional promotional initiatives.
Through the exclusive "COMEDY CENTRAL Certified Club" program Carolines on Broadway will receive valuable, national promotion via COMEDY CENTRAL's linear and digital platforms, as well as the ability to offer "certified" live, stand-up shows and other COMEDY CENTRAL-branded opportunities. Among the benefits, Carolines on Broadway will be promoted by COMEDY CENTRAL via an ongoing series of programming stunts, commercials and national sweepstakes, and will be included on comedycentral.com's dedicated "Live Touring" section, which will incorporate show listings with direct ticket-purchase links.
In addition, Carolines will have the opportunity to host sanctioned viewing parties of the brand's tent pole events like the COMEDY CENTRAL Roasts, original series and stand-up specials prior to air on COMEDY CENTRAL. The first such event will take place on Tuesday, January 15 at 9:00 p.m. when episodes from the new season of "Workaholics" and the series premiere of "Kroll Show" starring Nick Kroll will be screened before they premiere on COMEDY CENTRAL the following night. Along with the advance screening of the episodes, Carolines will be giving away tons of prizing, including an officially licensed "Workaholics" bear coat.
"COMEDY CENTRAL has established a great relationship with Carolines on Broadway through our live touring arm and with the 'Certified Club' initiative we will be able to deepen our connection with Carolines on Broadway and fans of comedy throughout the New York area," said Fried. "Through this new venture, Carolines on Broadway will be able to showcase and market its venue on a national scale via our massive promotional footprint and COMEDY CENTRAL will be able to extend its brand on-the-ground by directly engaging fans in New York."
"We're thrilled to have this opportunity to grow and expand our partnership with COMEDY CENTRAL to include this exciting new initiative," says Caroline Hirsch, founder and owner of Carolines on Broadway and the New York Comedy Festival. "It's a great opportunity to showcase the Carolines brand with COMEDY CENTRAL through its many marketing and promotional channels while it also provides COMEDY CENTRAL a unique opportunity to develop its brand in the New York market through these new initiatives at the club."
Founded in 1982, Carolines on Broadway is one of the country's most popular live entertainment destinations and special events venue, presenting the best comedy entertainment in its spacious, upscale environment seven days a week, 365 days a year. Carolines on Broadway is located at 1626 Broadway, between 49th and 50th Streets, in the heart of New York City's Times Square district. For more information or to purchase tickets, visit Carolines on Broadway online at www.carolines.com, or call 212.757.4100. Follow Carolines on Twitter and become a fan on Facebook.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a whollyowned unit of Viacom Inc. (NASDAQ: VIA and VIAB).