Badgley Mischka Launched E-Commerce
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by BWW News Desk
Mark Badgley and James Mischka have been as busy as ever during the holiday season. The team of designers unveiled their pre-fall collection and also launched Badgley Mischka e-commerce. The e-commerce will help to extend the label's reach and hopes to capture more shoppers in China and the Middle East.
The site sells accessories, ready-to-wear, bridal and everything Badgley Mischka has to offer. Shoppers will be treated to snapshots of celebrities wearing the label on the red carpet and can watch a video of the Badgley Mischka runway show.
About Badgley Mischka:
There is a unique synergy between the talented duo, who met while studying at Parsons School of Design in New York. They share a similar aesthetic about clothes and the way people dress. Both men spent time designing for leading names - Badgley for Donna Karan; Mischka, the men's collection for WilliWear WilliSmith - before starting their own line.
Within a few years, they had elevated their burgeoning fashion brand to include a bridal collection, elegantly detailed evening bags, and footwear - all to rave reviews.
In 2009, the brand launched its contemporary collection Mark + James by Badgley Mischka. Designed for a young yet sophisticated customer, Mark + James offers women a fresh, modern, sexy and more affordable way to wear the Badgley Miscka label.
Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue.