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by BWW News Desk
Terra, a global digital media company and content producer with a presence in 19 countries, is partnering with American Family Insurance, Kia, Pepsi and T-Mobile to present the largest interactive, bilingual music experience of the year, featuring Alejandro Sanz, tomorrow, December 6, 2012 at 7:00 p.m. ET on Terra.com/musica/live-music.
This Terra Live Music in concert event is the latest of this series of 360-degree music experiences that includes live streaming and Video on Demand. The event marks the first time the multiple Grammy winning artist broadcasts a live performance digitally in his career, making the concert internationally available for fans online and via mobile devices.
"Music is all about personal expression and is one of the four main pillars that Kia's marketing strategy is built upon. This partnership with Terra Live Music is the latest example of how music is helping Kia raise awareness, perception and consideration for the brand," said Michael Sprague, executive vice-president of marketing & communications, Kia Motors America (KMA). "We are excited to be bringing the Alejandro Sanz concert to his fans across the globe and we look forward to interacting with people through the music they are passionate about."
The concert offers fans a unique opportunity to interact with each other in real time, sharing their comments about the concert via social media, and bonding with each other across multiple platforms, using the hashtag #TerraLiveMusic.
"This is the biggest Terra Live Music event of the year and we are happy to share with our audiences a concert that presents such an important artist, Alejandro Sanz," said Fernando Rodriguez, CEO of Terra in the U.S. "It feels incredible to be able to live stream a concert and invite all viewers to watch this event from virtually anywhere in the world."
"Terra is so pleased to partner with leading brands such as AFI, Kia, Pepsi and T-Mobile on this engaging multiplatform program that we launched this year," said Liz Sarachek Blacker, Chief Revenue Officer for Terra in the U.S. "We look forward to building upon the success of Terra Live Music in 2013 and beyond."
Tune in Thursday, December 6 at 7:00 p.m. ET for Terra's live stream with Alejandro Sanz at http://www.terra.com/musica/live-music.
Alejandro Sanz is one of the most internationally renowned Latin artists. Composer and author of all of his songs, Alejandro has sold over 25 million albums throughout his career and is the Spanish artist with most Grammys Awards (16 Latin Grammys and 3 Grammys). Alejandro has released 15 albums (11 studio albums), all certified Platinum in Spain, Latin America and United States and has collaborated with Shakira, Alicia Keys, The Corrs, Rene from Calle 13, Joaquin Sabina, Dani Martin, Ivete Sangalo and the legendary Tony Bennett.