Complete Photo Coverage: Harold Prince Visits NASDAQ on National Donut Day!
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by Walter McBride
Today, June 1, Dunkin’ Donuts celebrated "National Donut Day" by unveiling its first digital billboard in Times Square in collaboration with iconic Broadway producer and director Harold Prince. The billboard advertises PRINCE OF BROADWAY: THE MUSICAL OF A LIFETIME, scheduled to open next fall. Prince joined Dunkin’ Brands, including Dunkin’ Brands CEO Nigel Travis and Chief Global Marketing and Innovation Office John Costello, for the morning festivities at NASDAQ. Check out full photo coverage of Prince's appearance at the billboard unveiling below!
A fan of Dunkin’ Donuts, Mr. Prince couldn’t help but think that the brand’s Times Square billboard, high above One Times Square, would be a more exciting asset if it incorporated digital and interactive aspects. This led Mr. Prince to write a letter to John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands, stating his case for the new billboard. As luck would have it, Dunkin’ Donuts was already in the planning stages to create such a billboard. The new digital billboard would have the captivating visual elements that Mr. Prince requested in his letter. Dunkin’ Donuts was certainly honored to have such a legendary New York figure take notice and extended an invite to have Mr. Prince join in the celebration of the new digital billboard.
Photo credit: Walter McBride/Retna Ltd.