Simkin is perhaps best known for his work in ushering the theatre industry into the internet age in the 1990s, creating the first online ticketing system.
In an unusual move for a major musical, lead producer Toby Simkin has announced that various core creative team positions are now open for applications and consideration.
The SACRIFICE creative team has emerged from a London recording studio with a series of new demo mixes starring Ima Castro. These recordings are used to assist in the development of the musical.
Coinciding with the opening night of the Expo 2010 Shanghai, the Sacrifice partners (producers Toby Simkin, William Ong and authors Kenneth Clarke, Richard Daniels and Mark Troop) are pleased to announce the attachment of internationally renowned stage director, Bobby Garcia to direct the musical of Sacrifice. In addition to the feature film version, the musical is in development now to open in London's West End after an Asian workshop production.