The New York State Association of Coroners and Medical Examiners, in partnership with the New York State Association of Counties, are proud to present a marketing campaign designed to bring awareness to the signs of opioid abuse. This eye-opening campaign will run throughout New York State. :30 second vignettes will run on television in all NYS markets and a long form :60 second message will be delivered digitally, as well. A comprehensive website, seethesignssavealife.org was created to anchor this campaign and will be a resource for anyone who is affected by this fast growing epidemic. Scott Schmidt, President, NYSCCME, explains why his organization was compelled to address this important issue.