NYC & Company, the City's marketing, tourism and partnership organization, today announced a new program to boost ticket sales at more than 30 Off-Broadway productions throughout the City and stimulate business at neighborhood dining establishments. On the House, which runs from February 15 through March 1, is the first formal marketing initiative to promote Off Broadway in New York City. Supported by founding partner Diet Coke? and media partner Metro, the On the House program allows consumers to buy two-for-one tickets at more than 30 Off-Broadway shows and receive a complimentary Coca-Cola signature beverage with the purchase of a pre- or postshow meal at 11 City restaurants. The announcement took place at the Lucille Lortel Theatre in the West Village. NYC & Company CEO George Fertitta was joined by George Forbes, the president of the League of Off-Broadway Theatres and Producers; Tony Award winner and Uncle Vanya star Denis O'Hare; and members of the cast of Stomp.
Getting to Broadway just got easier! The Broadway Concierge & Ticket Center is the new service from The Broadway League that will offer audiences the official place to go for five-star Broadway hospitality and customized service for Broadway and Off-Broadway tickets and information. Bebe Neuwirth was on hand for a performance of an original Charles Strouse song to celebrate the new space in Times Square
Getting to Broadway just got easier! The Broadway Concierge & Ticket Center is the new service from The Broadway League that will offer audiences the official place to go for five-star Broadway hospitality and customized service for Broadway and Off-Broadway tickets and information.
