MSNBC Dayside Programming Posts Growth In May
by Tori Hartshorn
- May 30, 2018
For the month of May, MSNBC dayside (M-F 9am-5pm) posted growth in A25-54 and total viewers while FOX News and CNN both declined. MSNBC dayside was up +11%, while the competition was down double digits (vs. FOX News' -14% and CNN's -25%) compared to May 2017. In total viewers, MSNBC was up +4% (vs. FOX News' -9% and CNN's -21%). May marked the 8th straight month that MSNBC beat CNN in total viewers during M-F dayside. For all of cable, MSNBC finished as the #2 most-watched network in total viewers, up from #4 in 2017 (ahead of Nickelodeon and CNN). Among the Top 10 cable networks, MSNBC was the only network to grow in total viewers over 2017. In the key A25-54 demographic, MSNBC dayside continued to narrow the gap with CNN, with less than 10,000 viewers A25-54 separating the two cable news networks. This is the closest MSNBC dayside has been to CNN in four years (since February 2014).
Mika Brzezinski's KNOW YOUR VALUE Launches Multiplatform Partnership With Olympic Gold Medalists
by Tori Hartshorn
- Apr 10, 2018
Today on Equal Pay Day, Mika Brzezinski, founder of “Know Your Value” and co-host of MSNBC's “Morning Joe,” announced a multi-platform partnership, in conjunction with Comcast NBCUniversal, with 2018 Olympic gold medalists Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando. The identical Lamoureux twins are the newest external contributors to join the 'Know Your Value' platform.
MSNBC Wins A25-54 in Weekday Prime in July
by A.A. Cristi
- Jul 31, 2017
MSNBC was back on top in weekday prime (M-F 8-11pm) for the month of July, beating FOX News and CNN among A25-54 and A18-49 according to Nielsen. This is the 2nd time the network has topped both FOX News and CNN in A25-54 for the month (after May 2017) and the 3rd straight month in A18-49. MSNBC was in the Top 10 in A25-54 among all cable networks for the month, ranking #6 (vs. FOX News' #7 and CNN's #17). In total viewers, MSNBC finished at #2 among all cable networks in weekday prime (ahead of HGTV, History and TBS, just behind FOX News). MSNBC averaged 478,000 A25-54 viewers (vs. FOX News' 461,000 and CNN's 316,000); 328,000 A18-49 viewers (vs. FOX News' 288,000 and CNN's 247,000); and 2.13 million viewers (vs. CNN's 961,000). MSNBC is the only news network to post growth over July 2016 in the key demographics: +10% in A25-54 (vs. FOX News' -31% and CNN's -54%), +2% in A18-49 (vs. FOX News' -40% and CNN's -57%) and +26% in total viewers (vs. FOX News' -29% and CNN's -54%).
NBC News to Broadcast Live Coverage of James Comey's Senate Testimony, 6/8
by Caryn Robbins
- Jun 6, 2017
NBC News and MSNBC will deliver special coverage of former F.B.I. Director James Comey's testimony before the Senate Intelligence Committee on Thursday, June 8. Coverage begins on “TODAY” with NBC News Chief Legal Correspondent and “TODAY” host Savannah Guthrie anchoring from Washington, D.C. and Matt Lauer anchoring from New York.
THE RACHEL MADDOW SHOW Is No. 1 in Key Demo Across Cable News in April
by Caryn Robbins
- May 2, 2017
For the month of April 2017, “The Rachel Maddow Show” was the #1 show across cable news among regularly scheduled shows in the key A25-54 demo (“The O'Reilly Factor” now off the air) and again finished as the #1 cable news show in A25-54 for the 9pm time period
« prev 2 … next »
|
|