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Fans to Choose Ending of PSYCH's 100th Episode, 3/27 by TV News Desk - Mar 13, 2013
For the first time ever, fans of USA Network's PSYCH will have the unique opportunity to determine the show's ending via a live interactive, socially charged crowd-sourced event to mark this landmark 100th episode, '100 Clues,' on Wednesday, March 27 at 10/9c. With Dunkin' Donuts as the Social TV sponsor (#WhoDDit), the multiplatform experience officially kicks off on March 13 across web, social and mobile. Fans of the show will get revved up for the 100th episode with a PSYCH-themed interactive countdown calendar, custom polls, trivia and challenges across all the show's social channels. (more...)
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USA Network & PSYCH Cast Hosts First-Ever All-Night Slumber Party by TV News Desk - Feb 15, 2013
Using their proven track record in Social TV, USA Network and the cast of Psych are teaming up with the series' devoted fanbase to socially charge the first-ever, on-air Slumber Party, tonight, February 15th, starting at midnight and concluding Saturday 6am ET. The network is reinventing the viewer's choice marathon by making it a social, real-time party in which fans share the screen with the cast while watching at home. (more...)
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USA to Air 6-Hour PSYCH SLUMBER PARTY Marathon, 2/15 by TV News Desk - Feb 12, 2013
Using their proven track record in Social TV, USA Network and the cast of PSYCH are teaming up with the series' devoted fanbase to socially charge the first-ever, on-air Slumber Party, Friday, February 15th, starting at midnight and concluding Saturday 6am ET. (more...)
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Matt Bomer to Introduce WHITE COLLAR-Inspired Clothing Collection by TV News Desk - Jan 17, 2013
Actor and WHITE COLLAR star Matt Bomer designed and hand selected a collection of tailored accessories and bespoke suiting and shirting fabrics. Inspired by the classic style of his WHITE COLLAR lead character, the 'Caffrey Collection' debuts on Gilt.com, Tuesday, January 22, coinciding with the launch of the series' final six episodes of the fourth season. (more...)
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USA Network Launches Virtual Treasure Hunt 'White Collar: Neal's Stash' by TV News Desk - Jul 10, 2012
Today, USA Network launches Neal's Stash, a national crowd-sourcing treasure hunt inviting WHITE COLLAR fans to help track down an old score by using multiple social channels, games, and video diaries featuring show characters. This interactive experience is the final segment of a multi-phased WHITE COLLAR fan engagement, presented by Ford, building on Mozzie's Mission and The Stash Hunters. The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team including series creator and executive producer Jeff Eastin. Neal's Stash, accessible on desktops and tablets, goes live at nealsstash.com, with the return of WHITE COLLAR on Tuesday, July 10 at 10/9c (more...)
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USA to Celebrate Second Season Premiere of SUITS by TV News Desk - May 24, 2012
USA Network and MR PORTER.COM, the premier online global retail destination for men's style, present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the return of the second season of the hit original series SUITS. (more...)
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USA Network Empowers 'White Collar' Fans to Vote on Main Title Sequence by TV News Desk - Jul 07, 2011
Change is hard. Just ask Neal Caffrey. Following an enormous outpouring of feedback from fans and viewers when a new WHITE COLLAR main title sequence debuted during season three, USA Network and the series producers have created a poll to give viewers the opportunity to vote on whether to keep the new sequence or revert back to the previous version. (more...)
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USA Creates Storytelling Initiative for 'Covert Affairs' by TV News Desk - Jun 02, 2011
USA Network today announced the launch of the COVERT AFFAIRS Tweetcast: Mission Budapest, an interactive, multiplatform digital narrative designed to enrich the Covert Affairs audience experience and offer fans an exclusive, expanded look into the inner workings of the CIA. (more...)
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STAGE TUBE: Lily Rabe Wins Cultural Trailblazer Award by BroadwayWorld TV - Mar 09, 2011
THE MERCHANT OF VENICE's Lily Rabe was recipient of USA Network's Character Approved: Cultural Trailblazers Award. The Awards pay tribute to the visionaries and real 'characters' from a cross-section of creative disciplines who are changing the face of American culture. USA Network created the awards to provide a national platform for important cultural influencers and to encourage a collective dialogue around their ideas. USA chose to bestow this year's honorees with the Network's 'character seal of approval' based on their cultural impact, legacy and persona. These exceptional pioneers are making progressive changes in their field through innovation, creativity and a willingness to break the mold. Watch a clip of the special below! (more...)
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Lily Rabe Receives Character Approved 'Cultural Trailblazer' Award for THE MERCHANT OF VENICE by BWW News Desk - Feb 23, 2011
THE MERCHANT OF VENICE's Lily Rabe has been announced as as recipient of USA Network's Character Approved: Cultural Trailblazers Award. The Awards pay tribute to the visionaries and real 'characters' from a cross-section of creative disciplines who are changing the face of American culture. USA Network created the awards to provide a national platform for important cultural influencers and to encourage a collective dialogue around their ideas. USA chose to bestow this year's honorees with the Network's 'character seal of approval' based on their cultural impact, legacy and persona. These exceptional pioneers are making progressive changes in their field through innovation, creativity and a willingness to break the mold. (more...)
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