Gucci, Grammy Foundation To Celebrate Grammy Cultural Exchange Program With Special Musical Performance, 7/20

Gucci Timepieces & Jewelry, the GRAMMY Foundation, The Recording Academy and China Soong Ching Ling Foundation (C.S.C.L.F.), together with Gucci retail partner, Chong Hing Jewelers, will host an exclusive musical performance at the GRAMMY Museum in Los Angeles to celebrate the students of the GRAMMY Cultural Exchange Program. The finale performance by The C.S.C.L.F. – Gucci Timepieces & Jewelry Music Fund Quintet will be a spirited conclusion to a weeklong program, recently established in partnership with The Recording Academy and the GRAMMY Foundation, dedicated to nurturing talented young musicians across Greater China.

In January 2012, Gucci Timepieces & Jewelry in collaboration with C.S.C.L.F. announced the launch of the Gucci Timepieces & Jewelry Music Fund, an initiative that provides scholarships to talented students from the most prestigious Chinese music establishments including the Central Conservatory of Music in Beijing, the Xian Conservatory of Music and The Chinese University of Hong Kong. The most exceptional students from the Music Fund —The C.S.C.L.F. – Gucci Timepieces & Jewelry Music Fund Quintet — were invited to participate in the GRAMMY Cultural Exchange Program in Los Angeles that will take place July 16 – 21, 2012.

As part of the Cultural Exchange Program, on Tuesday, July 17, the students will participate in the GRAMMY Foundation’s GRAMMY Camp Guest Professionals Day — a day when artists and music industry professionals conduct Q&A workshops and master classes with attendees of GRAMMY Camp’s interactive 10-day residential summer music experience on the University of Southern California (USC) campus. Additionally, the exchange students will participate in several community music clinics and performances with alumni from the GRAMMY Camp – Jazz Sessions program. On Wednesday, July 18, the two groups will perform for students from three Southern California youth music programs: the Fernando Pullum Center, Inner City Youth Orchestra of Los Angeles, and LAUSD Beyond the Bell at Barack Obama Global Preparation Academy. On Thursday, July 19, they will play at the Expo Center for students from Youth Orchestra of Los Angeles.

A special behind-the-scenes video documenting the exchange students’ unique journey will be shot and produced by students attending GRAMMY Camp’s Music Journalism track, and will be available to view on www.guccitimeless.com/en/partnerships/csclf/students beginning July 20.

A limited number of tickets to the GRAMMY Cultural Exchange Program finale performance on July 20 at the GRAMMY Museum are available exclusively at Chong Hing Jewelers’ three Southern California locations: San Gabriel, Los Angeles’ Chinatown, and Rowland Heights. For addresses and store hours, please visit www.chonghing.com.

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