Industry Pro Newsletter: The West End Returns, Updated CDC Mask Guidance, and the Continued Demise of the Third Party Cookie

May 17, 2021 -

In a week filled with another flurry of announcements, the CDC's announcement loosening mask wearing guidelines for fully vaccinated individuals solidified the reopening timeline for many theatres. While this is causing adjustments to seating plans (towards higher capacity), planning for bringing back company members, and more - the news was more than welcome by most in the entertainment industry. Also welcome? The return to the stage in the West End - happy reopening day to our industry friends in the UK!

The West End Returns Today - With Social Distancing, Hopefully for Good

After a series of false starts throughout the pandemic, the West End is set to reopen today with social distancing, and assuming no changes, without social distancing later this summer. The New York Times caught up with four different theatre artists to talk about what it means to be getting back to work after 15 months.

Split Seating for Vaccinated and Unvaccinated Audiences?

As guidelines continue to evolve for audience members at events both indoors and outdoors, some venues - like the Hollywood Bowl in Los Angeles and Yankee Stadium in NYC - have announced different seating sections for those who have been fully vaccinated and those that have not.

Getting Ready for the Death of the 3rd Party Cookie

We've been discussing this for months, and now is the time to really start planning your marketing strategy for a new digital environment. We've continued to improve our offerings to adjust to this environment - and by including BroadwayWorld in your marketing plan you are marketing directly to a local audience that is looking for the latest in theatre news.

IMPACTS Offers Data on the "Hassle" of Visiting a Cultural Institution

Looking at the cultural sector as a whole, the team at IMPACTS takes a look at how people are reporting various barriers to visiting cultural entities. While the data includes types of cultural experiences from across the sector, these challenges can be quite enlightening for theatres as they really start to wrestle with the challenges of bringing audiences back into the building.

Hamilton First Broadway Show to Announce Vaccination Requirement for Cast, Crew

Hamilton producer Jeffrey Sellers announced that Hamilton would be requiring all cast and crew members to get vaccinated as the show gets ready to return to the Richard Rodgers theatre later this year. While the company will be required, Sellers said the same requirement would not be made of audience members.

Before the Pandemic, Los Angeles was an Arts Scene on the Rise - Can it Return?

Like cities across the globe, the arts and culture scene in Los Angeles is facing a large group of challenges to get back on its feet coming out of the pandemic. The New York Times dives in to those challenges, as well as the pre-pandemic ascendant nature of cultural philanthropy in Los Angeles, and the different paths that lie ahead to return to where things were.

Monumental Theatre Company Unveils 18-page Anti-Discrimination and Harrassment Policy

Citing the work done previously by Not In Our House Chicago and other theatre companies, the new policy is designed to not only provide a safe work environment at Monumental, but to be adopted by theatre companies of similar sizes. Working with civil rights lawyer Kaia Lyons, the policy is designed to fill in the gaps where federal employment laws fall short in the theatre industry, typically as it relates to companies with a small number of employees.

Scottish Theatres Request Urgent Review of Distancing Protocols

Theatres and producers say that current guidelines prevent them from opening in a way that is economically viable, as social distancing requirements force them to cap capacities at too low a level

Are You Streaming Content?

The BroadwayWorld Streaming Calendar is the go-to resource for theatre audiences looking for a theatrical experience in their own living room. The best part? Listings are completely free of charge (with paid boosting options available). Add your streaming content today!

BroadwayWorld Stage Mag - A Fully Interactive Show Program

The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for Disney's Women's Day on Broadway and A Love Letter to Liza: A 75th Anniversary Celebration Then start building your own at stagemag.broadwayworld.com.

Are You Streaming Content?

The BroadwayWorld Streaming Calendar is the go-to resource for theatre audiences looking for a theatrical experience in their own living room. The best part? Listings are completely free of charge (with paid boosting options available). Add your streaming content today!

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