NBC's THE NIGHT SHIFT (0.7/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) is close to rounding up to a 0.8 (currently reporting a 0.743 in these prelim fast-affiliate ratings). Wins the slot among ABC, CBS and NBC in total viewers. Grows +17% or 0.1 of a point week to week in 18-49 (0.7 vs. 0.6). In total viewers also increases by +17% (4.200 million vs. 3.591 million). Grows +1.9 million persons or +83% versus NBC's average in the timeslot last summer in total viewers (4.200 million vs. 2.296, L+SD non-sports) and +17% in 18-49 (0.7 vs. 0.6).
The series will add substantial viewership via time-shifting: The previous week's "The Night Shift" increased by +39% in 18-49 (0.62 to 0.86) and +1.3 million viewers overall (3.6 million to 4.9 million) going from L+SD to L+3 Nielsens. Those were the biggest lifts of the night on the Big 4 networks in 18-49 rating and percentage and total viewers. L+7: Last summer, "The Night Shift" increased by +43% in 18-49 rating (from a 0.97 to a 1.39) and +1.7 million viewers overall (5.0 million to 6.7 million) going from L+SD to L+7.
"The Wall" (1.0/4 in 18-49, 4.7 million viewers overall from 9-10 p.m. ET): Grows +11% or 0.1 of a point versus last week's 0.9 in these prelim fast-affiliate ratings and retains 100% of last week's 1.0 in official nationals. That's despite competition this week from the Thursday debut of "Big Brother" and ABC's premiere of "Battle of the Network Stars." In total viewers, increases by +5% versus last week's 4.436 million persons in these fast affils and +4% versus last week's 4.474 million in official nationals. Ties for #2 in the highly competitive time period in 18-49 and ranks #2 outright in total viewers. Will add significant viewership via time-shifting and VOD -- the prior week's "The Wall" increased by +17% in 18-49 (0.99 to 1.16) and +576,000 viewers overall (4.5 million to 5.1 million) going from L+SD to L+3. Upscale: "The Wall" is generating a solid upscale audience so far this season, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Hollywood Game Night" (0.9/4 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET): Ties for the 8-9 p.m. win in 18-49. Grows +13% or 0.1 of a point versus last week's 0.8 in these prelim fast-affiliate ratings and retains 100% of last week's 0.9 in official nationals. In total viewers, increases by +3% versus last week's 3.792 million persons in these fast affils and by +4% versus last week's 3.764 million in official nationals. Increases by +50% versus where the series left off last summer (0.9 vs. 0.6 from 9-10 p.m. on Thursday, July 28, 2016) and +47% in total viewers (3.899 million vs. 2.652 million). Increases by +50% versus NBC's average in the timeslot last summer (0.9 vs. 0.6, L+SD non-sports) and +32% in total viewers (3.899 million vs. 2.965 million). Will add viewership via time-shifting and VOD -- last week, "HGN" grew +12% in 18-49 (0.83 to 0.93) and +396,000 viewers overall (3.8 million to 4.2 million) going from L+SD to L+3 Nielsens. Upscale: "HGN" is delivering a strong upscale audience so far this season, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 0.9/3 with an
encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2 with an encore.
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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