NBC Olympics, a division of the NBC Sports Group, and Yahoo have extended their existing digital alliance to include content and promotion surrounding the XXII Olympic Winter Games from Sochi, Russia. The alliance focuses on access for Yahoo's audience in the United States to all of NBC Olympics' exclusive digital video highlights and live streamed events on NBCOlympics.com, the creation of a digital Olympics daily show, and the showcase of various Yahoo products through the lens of NBC's coverage of the Games.
"Yahoo's massive U.S. audience will now have easy, one-click access to
NBC Olympics' exclusive and robust digital Olympic video assets," said Rick Cordella, Senior
Vice President & General Manager,
NBC Sports Digital.
The
NBC Olympics/Yahoo alliance around the Sochi Games represents another significant step in the one-year-old,
NBC Sports/Yahoo Sports relationship that includes collaboration around premium sports news and events coverage, online and on-air; creation of original, short form video programming as well as cross-promotion of popular Yahoo Sports' products, including Yahoo Sports Fantasy and Rivals.com.
"Bringing together Yahoo and
NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world," said Ken Fuchs
Vice president of Yahoo Global Media and head of Yahoo Sports and Games. "For the first time, our audience can jump right into watching highlights and live events on the
NBC Olympics experience from Yahoo."
As part of the agreement, Yahoo Sports experts will work in conjunction with
NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo users. In addition,
NBC Olympics and Yahoo will integrate Yahoo content and products such as Yahoo Search, Flickr and Tumblr to tap into the pulse of the American Olympic fan during the Sochi Games.
NBCOlympics.com will provide comprehensive coverage of all 15 Winter Olympic sports, results, and schedules as well as athlete bios and news leading up to and during the Sochi Olympics. And for the first time ever,
NBC will provide live streaming coverage of all Winter Games competition plus full-event rewinds and extensive video highlights exclusively through NBCOlympics.com and the
NBC Sports Live Extra app. Current
NBC Olympic digital plans call for over 1,000 hours of live content over the 18 days of the Sochi Games.
NBC Sports and Yahoo Sports came together last year to collaborate around online and on-air premium sports news and events coverage; creation of original, short form video programming as well as co-branded popular Yahoo Sports' products, including Yahoo Sports Fantasy and Rivals.com. The two companies co-produce on-air original video programming including SportsDash with Yahoo Sports every weekday and Fantasy Football Live on Tuesday and Thursday nights, in addition to an online digital version of FFL.
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