In one of the most anticipated strategic moves in the region, HBO Latin America today announced plans to launch a new digital platform for HBO GO as a paid online service in Latin America and the Caribbean. The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.
By launching
HBO GO as a streaming service à la carte,
HBO Latin America will offer Premium content from the HBO/MAX channels for the first time in the region to consumers who have a broadband connection alone.
HBO GO is currently available as a complement to the Premium HBO/MAX subscription package through pay TV operators in the region. With the launch of the new platform as an online subscription service, broadband only consumers will be able to have access to
HBO GO through distributors offering the service throughout all of Spanish-speaking Latin America, Brazil, and the Caribbean.
The different distribution agreements and the à la carte pricing of the
HBO GO subscription will be announced jointly with distributors in each market prior to launch of the service.
"We have seen changes in content consumption habits and are launching this new
HBO GO platform as an à la carte service in response to those trends. We are creating options and adding more flexibility to our model and for our distributors, giving consumers the choice to enjoy the Premium content of HBO/MAX in the manner they want," said Emilio Rubio, CEO of
HBO Latin America.
HBO GO includes over 2,500 titles of the best, most exclusive content of any subscription service: more of the best and most recent Hollywood films sooner than any other service; all episodes of all seasons of
HBO original series in the United States; all of the series from more than 10 years of
HBO Latin America original production; innovative
HBO documentaries, films and specials; international and independent films from the MAX channel; and all of the award winning series from MAX.
The launch of the new
HBO GO platform will bring new functionality, including: multiple language features, providing a user with the option to choose the language (Spanish, English or Portuguese) of the platform, program audio tracks, and subtitles; a live
HBO linear channel; and a redesigned user interface.
For subscribers of pay TV,
HBO Latin America plans to continue offering
HBO GO free of charge, as an added value to the traditional HBO/MAX subscription, with all the functionality and content of the
HBO GO online subscription service.
HBO original programs have won numerous nominations and victories at the Primetime Emmy® Awards and at the Golden Globe Awards®. Recently,
HBO won in multiple categories, once again breaking records at the 67th Annual Primetime Emmy® Awards, receiving more awards than any other channel for the 14th consecutive year, and also in the history of the channel.
"The
HBO subscriber is a television entertainment enthusiast that develops a relationship of passion and loyalty with the brand, driven by an emotional connection with our content. All of our fans should have access to
HBO GO. The idea of launching this service for those who have a broadband connection alone is to ensure that more people who recognize the value of the exclusive offer of HBO/MAX have access to our content and can participate in the social phenomenon our content generates," said Emilio Rubio.
About
HBO Latin America
HBO Latin America Group is composed of affiliates of Time Warner Entertainment Company, L.P. and Ole Communications Group.
HBO Latin America Group owns, operates and distributes the leading cable and satellite programming services in Latin America, Brazil and the Caribbean, including HBO, HBO2,
HBO Signature,
HBO Plus,
HBO Family,
HBO Caribbean,
HBO On Demand,
HBO GO, MAX, MAX Prime, MAX UP, MAX Caribbean, Cinemax,
CineMax GO, A&E, AXN,
E! Entertainment Television, Sony Entertainment Television, Lifetime, History,
H2 and Warner Channel, in addition to the representation and distribution in most markets in region of
Telemundo Internacional, Universal Channel, Studio Universal, and Syfy.
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