ABC's MODERN FAMILY Returns as Wednesday's No. 1 TV Show in Adults 18-49
By: Caryn Robbins Mar. 23, 2016
During the week of March 14, 2016, ABC ranked a strong No. 2 in Adults 18-49, running within 1-tenth of tying an NCAA basketball-boosted CBS for the lead (1.5/5 vs. 1.6/6). In fact ABC has finished 1st or 2nd in Adults 18-49 on each of the last 5 weeks. In addition, the Net was No. 1 for the 4th week in a row with Adults 18-34.
Featuring the season 20 finale of "The Bachelor" and the "After the Final Rose" special, ABC won Monday in Adults 18-49 (2.8/9), beating runner-up NBC with "The Voice" and "Blindspot" by 8% (2.6/8). ABC delivered a Monday season high in Adults 18-49 with its top rating on the night in 2 years - since 3/3/14.
From 8:00-10:01 p.m., ABC's "The Bachelor" season finale spiked to season highs, surging over its last regular telecast two weeks ago (on 2/29/16) by double digits in Total Viewers (+17% - 9.6 million vs. 8.2 million) and Adults 18-49 (+16% - 2.9/9 vs. 2.5/8). "The Bachelor" was up with its year-ago finale in Adults 18-49 (+4% vs. 2.8/9 on 3/9/15), Adults 18-34 (+4%) and Men 18-34 (+15%). • "The Bachelor" Among Season's Top Shows With Upscale Viewers: Among Adults 18-49 in Homes with $100K+ Annual Income (4.94 rating), ABC's "The Bachelor" is TV's No. 1 unscripted series and the No. 4 entertainment series on broadcast TV this season (behind only "The Big Bang Theory," "Modern Family" and "The X-Files," respectively). "The Bachelor: After the Final Rose" (10:00-11:00 p.m. - 9.2 million and 2.6/9 in AD18-49):
Holding 90% of its lead-in at 10:01 p.m., ABC's "The Bachelor: After the Final Rose" dominated the 10:01 p.m. hour in Adults 18-49 (2.6/9), beating NBC's "Blindspot" by 63% (1.6/5) and doubling CBS' "NCIS: LA" (+100% - 1.3/4). It was also the most watched show overall in the time period (9.2 million).
Please Note: On the first Tuesday of Daylight Saving Time, overall Adult 18-49 TV usage levels dropped substantially week to week at 8:00 p.m. (-7% - 26.2 vs. 28.3) and 8:30 p.m. (-5% - 28.8 vs. 30.3) "Fresh Off the Boat" (8:00-8:30 p.m. - 4.1 million and 1.1/4 in AD18-49):
At 8:00 p.m., ABC's "Fresh Off the Boat" defeated Fox's "New Girl" by 1.8 million Total Viewers (4.1 million vs. 2.3 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to rank as the No. 1 Tuesday comedy for the 2nd week in row. NBC debuted the comedy "Crowded" out of a 2-hour "The Voice" in the 10:00 p.m. hour, which moves to its regular time slot on Sunday. "The Real O'Neals" (8:30-9:00 p.m. - 3.5 million and 1.0/4 in AD18-49):
Holding 91% of its week-earlier premiere with young adults, against the backdrop of Daylight Saving Time and an original of CBS' "NCIS" (300th episode), ABC's "The Real O'Neals" once again delivered the Net's best-ever retention in the 8:30 p.m. half-hour out of "Fresh Off the Boat" in Total Viewers (85%) and Adults 18-49 (91%). "The Real O'Neals" was the No. 2 Tuesday comedy in Total Viewers and Adults 18-49 (tied w/"New Girl"). "Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 1.0/3 in AD18-49):
Opposite the second hour of NBC's "The Voice" and original drama competition on CBS ("NCIS: NO") at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held steady with its mid-season return last week in Adults 18-49 (1.0/3 vs. 1.1/4). L+3 Playback for Last Week: Last week's mid-season return of "S.H.I.E.L.D." jumped +64% over its L+SD Adult 18-49 rating (from a 1.1 to a 1.8 in L+3) to match its 2nd-largest L+3 lift this season. Wednesday
ABC's Wednesday featured the return of its comedy block to all regular originals (first time in 3 weeks) and the mid-season premiere of DVR-darling "Nashville" (Wednesday's top gainer this season in L+7), which was up after a 3-month break. ABC ran a strong second on Wednesday night in Adults 18-49 (1.7/6) to CBS with its high-rated series debut of "Criminal Minds: Beyond Borders" at 10:00 p.m. while beating Fox's original lineup by 70% ("Rosewood"/"Hell's Kitchen" = 1.0/4). The Network ranked No. 1 on the night in Adults 18-34 (tie). • For its 6th-consecutive first-run telecast, ABC's "Modern Family" (2.5/9) was Wednesday's No. 1 TV show in Adults 18-49. And trailing only "Survivor" (2.1/8), ABC's "The Goldbergs" (2.0/7) was No. 3 while "black-ish" (1.9/6) tied CBS' "Criminal Minds" (1.9/7) for the No. 4 position on the night. "The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.9 million and 1.9/7 in AD18-49):
From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked a strong second to CBS' "Survivor" in Adults 18-49 and more than doubled their scripted competition in the hour on FOX (+111% over "Rosewood" = 0.9/3). • "The Middle" was in line with its last original 3 weeks ago (1.7/7 vs. 1.9/7) and "The Goldbergs" was up 5% from its most recent 8:30 p.m. airing (2.0/7 vs. 1.9/6 on 2/24/16). "Modern Family"/"black-ish" (9:00-10:00 p.m. - 7.2 million and 2.2/8 in AD18-49):
ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," leading by 16% over its closest competition (2.2/8 vs. 1.9/7 - CBS' "Criminal Minds"). • At 9:00 p.m., "Modern Family" held steady with its last original two weeks ago in Adults 18-49 (2.5/9 vs. 2.6/9). • In the 9:30 p.m. half-hour, "black-ish" ranked No. 1 in Adults 18-49 (1.9/6-tie) and held even with its last original 3 weeks ago (on 2/24/16) to equal a 2-month high - since 1/6/16. "Nashville" (10:00-11:00 p.m. - 4.2 million and 0.9/3 in AD18-49):
In the 10 o'clock hour, ABC's "Nashville" returned with Live + Same Day gains over its winter finale (on 12/9/15) in Total Viewers (+2% - 4.2 million vs. 4.1 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3). TV Playback Gains: On average this season, "Nashville" spikes +64% among Adults 18-49 from Live + SD to Live + 3 (from a 1.1 rating to a 1.8 rating) and +82% from L+SD to L+7 (from a 1.1 to a 2.0). In fact, the ABC drama is the No. 1 broadcast gainer on Wednesday this season in Live + 7 Day. Thursday
With its TGIT lineup, including the season finale of "How to Get Away with Murder," ABC ranked No. 1 on Thursday in Live + Same Day Adults 18-49 (1.7/6-tie). • In the L+3 ratings, ABC won Thursday for the 2nd week in a row with Adults 18-49 and was the night's top entertainment network for the 6th-consecutive week. Soaring +1.2 rating points after 3 days of TV playback, ABC moved out of a tie with FOX in L+SD to dominate by 32% in the L+3 numbers (2.9 rating vs. 2.2 rating). ABC claimed the night's Top 3 shows among young adults, with "Grey's Anatomy" (3.4 rating) ranking No. 1, while both "Scandal" (2.7 rating) and "How to Get Away with Murder" (2.6 rating) moved ahead of Fox's "American Idol" (2.2 rating) to rank No. 2 and No. 3, respectively. Please Note: With the combination of St. Patrick's Day and the first Thursday of Daylight Saving Time, overall Adult 18-49 TV usage was down -3% week to week during prime (28.0 vs. 28.9) with the biggest drop coming in the 8 o'clock hour (-6%). Live + Same Day Results: • ABC delivered Thursday's Top 3 dramas for the 6th week running in Adults 18-49 with "Grey's" (2.1/8), "Scandal" (1.6/5) and "How to Get Away with Murder" (1.4/5). In addition, "Grey's" was the No. 1 TV show overall on Thursday in Adults 18-49. "Grey's Anatomy" (8:00-9:00 p.m. - 7.8 million and 2.1/8 in AD18-49):
At 8:00 p.m., ABC's "Grey's Anatomy" built week to week in Total Viewers (+4% - 7.8 million vs. 7.5 million) and held even in Adults 18-49 (2.1/8 vs. 2.1/7), drawing its biggest audience since its mid-season return 5 weeks ago - since 2/11/16. "Scandal" (9:00-10:00 p.m. - 6.3 million and 1.6/6 in AD18-49):
At 9:00 p.m., ABC's "Scandal" was up for its 2nd telecast in Total Viewers (+5% - 6.3 million vs. 6.0 million) and steady with the prior week in Adults 18-49 (1.6/5 vs. 1.7/6), pulling in its largest audience since its mid-season return - since 2/11/16. "How to Get Away with Murder" (10:00-11:00 p.m. - 5.3 million and 1.4/5 in AD18-49):
In its second season finale at 10:00 p.m., ABC's "How to Get Away with Murder" grew for the 2nd week in Total Viewers (+10% - 5.3 million vs. 4.8 million) and was even in Adults 18-49 (1.4/5), earning its most watched telecast overall since its mid-season return - since 2/11/16. The No. 1 series on Thursday at 10:00 p.m. for the 6th week in a row in Adults 18-49, ABC's "Murder" beat out NBC's "Shades of Blue" in the hour by 40% (1.4/5 vs. 1.0/3). Editors please note: Next Thursday (on 3/24/16) ABC will debut "The Catch" in the 10 o'clock hour. Friday
Opposite CBS' college basketball coverage, ABC was Friday's non-sports leader in Adults 18-49 (1.2/5), beating original programming on NBC by 33% (0.9/3) and doubling Fox's original schedule (+100% - 0.6/2). ABC was the most watched network overall, topping CBS' numbers for basketball (5.9 million vs. 5.7 million). • All 4 of ABC's Friday series grew week to week in Total Viewers and 3 of 4 in Adults 18-49. In Adults 18-49, ABC's "Shark Tank" (1.3/5) was the Friday's No. 1 entertainment show, "Last Man Standing" (1.2/5) was the night's top scripted shows and "20/20" was the No. 1 newsmagazine (1.2/4). "Last Man Standing" (8:00 - 8:30 p.m. - 7.0 million and 1.2/5 in AD18-49):
At 8:00 p.m., "Last Man" grew week to week in Total Viewers (+13% - 7.0 million vs. 6.2 million) and Adults 18-49 (+9% - 1.2/5 vs. 1.1/5), drawing its biggest overall audience since the beginning of the year - since 1/8/16. The ABC comedy was Friday's most watched TV show overall. "Dr. Ken" (8:30 - 9:00 p.m. - 5.2 million and 1.0/4 in AD18-49):
At 8:30 p.m., ABC's "Dr. Ken" was up week to week in Total Viewers (+16% - 5.2 million vs. 4.5 million) and Adults 18-49 (+11% - 1.0/4 vs. 0.9/4), marking its most watched telecast overall since January - since 1/15/16. "Shark Tank" (9:00 - 10:01 p.m. - 6.1 million and 1.3/5 in AD18-49): At 9:00 p.m., ABC's "Shark Tank" built for its 2nd straight original telecast in Total Viewers (+7% - 6.1 million vs. 5.7 million) and held steady in Adults 18-49 (1.3/5), hitting a 4-week high in viewers and matching a 4-week high in young adults - since 2/19/16 and 2/19/16, respectively. "20/20" (10:01 - 11:00 p.m. - 5.5 million and 1.2/4 in AD18-49):
At 10:00 p.m., ABC's "20/20" beat out NBC's "Dateline" head to head by 4% in Total Viewers (5.4 million vs. 5.2 million), by 20% in Adults 18-49 (1.2/4 vs. 1.0/4) and by 14% in Adults 25-54 (1.6/5 vs. 1.4/4). "20/20" grew for the 3rd week in a row with Total Viewers (+13%), Adults 18-49 (+9%) and Adults 25-54 (+7%). On "20/20," Diane Sawyer had the first sit down television interview with actress Kate del Castillo, the woman who was at the center of the controversy with Joaquín "El Chapo" Guzmán. Saturday
With NBA coverage (Golden State-San Antonio), ABC ranked No. 1 on Saturday in Adults 18-49 (1.7/6-tie) and shot up over the prior week by 113% to score a 6-week high on the night - since 2/6/16. • Featuring the Golden State Warriors versus the San Antonio Spurs, "NBA Saturday Night on ABC" was the No. 1 program of the night among Adults 18-49 (1.9/7), tied with CBS' college basketball game. • "NBA Saturday Night on ABC" was up over the prior week's game by triple digits in Total Viewers (+100% - 5.2 million vs. 2.6 million) and Adults 18-49 (+111% - 1.9/7 vs. 0.9/3) to deliver its 2nd-strongest performance since debuting on ABC 8 weeks ago. Sunday
"Quantico" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49):
In the 10:00 p.m. hour, ABC's "Quantico" ranked No. 1 among Adults 18-49 (1.0/3) over CBS' Sunday premiere of "Elementary" (+25% - 0.8/3) and NBC's "Hollywood Game Night" (+43% - 0.7/2).
Image courtesy of ABC
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