ABC Monday Prime (8:00-11:00 p.m. - 10.0 million and 1.5/5 in AD18-49): Opposite the NCAA BASKETBALL Championship, ABC ranked as Monday's most watched broadcaster (10.0 million) and was a strong No. 2 in Adults 18-49 (1.5/5). In fact, ABC was the lead broadcaster in all 6 half-hours of the night with Total Viewers.
"Dancing with the Stars" (8:00-10:00 p.m. - 11.6 million and 1.7/6 in AD18-49): From 8:00-10:00 p.m., ABC's "Dancing with the Stars" finished as Monday's most watched TV series for the 3rd week in a row, topping NBC's "The Voice" by a season-best 1.3 million viewers (11.6 million vs. 10.3 million). "DWTS" was the No. 2 series for the night in Adults 18-49, closing the gap by 4-tenths week to week with "The Voice." Despite facing the
NCAA BASKETBALL Championship game, "DWTS" held even week to week in Adults 18-49 and increased 9% in Adults 18-34.
"Castle" (10:00-11:00 p.m. - 6.9 million and 1.2/4 in AD18-49): During the 10:00 p.m. hour, ABC's "Castle" returned from the prior week's preemption with gains in Total Viewers (+6% - 6.9 million vs. 6.5 million) and Adults 18-49 (+9% - 1.2/4 vs. 1.1/4), hitting a season high in Total Viewers and matching a season best with young adults. Head to head in the hour, ABC's "Castle" outdrew NBC's "Blindspot" for its 2nd-consecutive original telecast in Total Viewers (+21% - 6.9 million vs. 5.7 million) and came in with its closest finish ever in Adults 18-49 (1.2/4 vs. 1.4/4). Please Note: "Castle" was preempted in Chicago for baseball coverage (3.067% U.S.).
"Castle" Live + 7 Season to Date: On average this season, "Castle" delivers a 2.0 rating among Adults 18-49 in the Live + 7 Day data, representing an +82%
SPIKE over its L+SD average (1.1 rating).
Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/4/16.
Image courtesy of ABC
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