Prism Prize Reveals Two New Award Categories

The Prism Prize has announced two new award categories as part of the ceremony recognizing the achievements of music videos by Canadian artists and filmmakers at the Prism Prize Awards Reception on March 23, 2014. The new awards include the Prism Prize Special Achievement Award, presented to a Canadian music video artist for their artistic achievements and exceptional contribution to music video art on a world stage; and the Arthur Lipsett Award, presented to a Canadian music video artist for their innovative and unique approach to music video art. Arthur Lipsett was a Canadian filmmaker best known for his sound collage films made for the National Film Board of Canada in the 1960s. Lipsett's unique approach to editing sound and image earned much attention, as well as an Oscar Nomination in 1962 for the film Very Nice, Very Nice.

"Along with the Prism Prize for best Canadian music video of the year, it was important to honour those Canadian music video artists and filmmakers making an impact around the world, as well as those who consistently create challenging and innovative work, pushing the boundaries of the medium." said Prism Prize Founder Louis Calabro. "We are especially excited to name one of these awards after Arthur Lipsett. A connection that makes perfect sense considering the debt music video owes him, and his early sound and image collages. As more directors take greater risks with their art, an award named for Arthur Lipsett, a true pioneer, innovator and influential filmmaker, was in order."

In addition to the new awards, The Prism Prize Awards Reception will once again include the Audience Choice Award and the grand Prism Prize for the Best Canadian Music Video of the Year, as selected by a jury of Canadian music and film industry professionals. The Prism Prize winning video will be awarded the Prism Prize trophy and a cash reward of $5000. The 2014 Prism Prize Top 10 Shortlist will be announced February 18, 2014.

The Prism Prize has also announced a new relationship with Yangaroo, an online awards system. The Yangaroo patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The Yangaroo Awards platform is now the industry standard and powers most of North America's major awards shows, including the Canadian Screen Awards, the Juno Awards and the Grammy Awards.

Founded in 2012, The Prism Prize is a national, juried award recognizing the artistry of the modern music video in Canada. A jury of over 100 Canadian music and film industry professionals - including members of the print and web media, broadcasting, film, radio, and video art communities - nominate the 10 best videos of the year to comprise the Prism Prize shortlist. The Prism Prize is awarded based on artistic merit, as jurors are asked to consider originality, creativity, style, innovation and effective execution when selecting the best video of the year.

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