Kevin Rudolf Signs with Primary Wave, Releases New Single

Singer, songwriter and producer Kevin Rudolfsigns a talent management deal with Primary Wave Entertainment. The pop-rock singer, best known for his multi-platinum anthem "Let It Rock," has just released "That Other Ship," his first independent single since amicably parting ways with Cash Money Records. The new single, available now on iTunes, draws from British classic rock influences and fuses that familiar sound with an urban, lyrical sensibility that feels right on time for the summer of 2015. "That Other Ship" is the first listen from Rudolf's forthcoming new album "Space Rock," which will be released in 2016.

"I'm going back to my roots with the new music, back to the guitar where it all started for me," states Kevin Rudolf. "What I like and what I do naturally, usually run pretty opposite to what's going on in the pop music world, but I've always stayed true to myself. I originally wrote the song as "I'm On That Other Sh*t", to capture the attitude of being as far out as you can go, living life on the edge and being your own person."

To support the new song, Rudolf teamed up with director Claire Christerson to create a psychedelic lyric video that definitely complements the new song. As the singer explains, "Claire Christerson is a brilliant director and performance artist in NYC with a really wild mind and amazing vision. After she heard the song, it all came together seamlessly and turned into this super trippy lyric video."

Watch the lyric video here!

Kevin Rudolf began his career working with legendary producer Timbaland, playing guitar on records from Black Eyed Peas to Nelly Furtado and Justin Timberlake. He then released two successful albums, "In The City" and "To The Sky" on Cash Money Records, which both featured multi-platinum singles like "Let It Rock" featuring Lil Wayne, "I Made It" and "Welcome to the World" featuring Kid Cudi. More specifically, "Let It Rock" immediately became a Top 5 Single around the world, going on to sell over 5 million singles and arguably became one of the most definitive songs of 2008. As a producer, Rudolf has also crafted hits for Cobra Starship, FloRida, Selena Gomez, Gavin Degraw, Leona Lewis, among others. More recently, he wrote "Little Bit Of Everything," which became Keith Urban's first single for his last album Fuse (2013), and the song reached #1 at Country radio.

Kevin Rudolf is the latest artist to join Primary Wave's Talent Management roster that currently includes, CeeLo Green, Melissa Etheridge, Cypress Hill, Eric Benét, Natalie Imbruglia, Jane Lynch, Golden Globe winner Gina Rodriguez, Mayim Bialik, among many others. Rudolf will be co-managed by Primary Wave's Larry Mestel (CEO) and Adam Lowenberg (CMO).

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