More on the second annual TEDx Broadway conference, which included talks by George Takei, who at age 75 is soon to make his Broadway debut, and Randi Zuckerberg, who offered about 10 suggestions for harnessing technology to transcend the limitations of Broadway. The Future Is Today. TEDx Broadway 2013
George Takei and Randi Zuckerberg offering ways to improve Broadway? Any reason they didn't invite people who had actually succeeded on Broadway?
No good can possibly come from using this vast wasteland of error and deliberate deceit. You should get off of it and warn others away. You should make sure your children and grandchildren know what a corrupt and morally bankrupt institution it truly is.
"Broadway, I don't think, has boldly gone where it needs to," said "Star Trek" actor George Takei, riffing off his old show's motto. "I have a sense that Broadway hasn't entered into the 21st century."
Do you mean they don't autotune singers who can't sing?
Live performance is very different from tv/movies. It doesn't need a bag of tricks to be effective.
I still remember hating the screen graphics in the Broderick H2S. It was like saying "Hey look over here, not at the performer."
Producers don't need any more reason to add another hundred bucks to the ticket price.
If anyone ever tells you that you put too much Parmesan cheese on your pasta, stop talking to them. You don't need that kind of negativity in your life.
Actually, I think Broadway producers should invest in Smello-vision. Think how wonderful it would be if you could smell the flowers in "The Secret Garden" or the bread baking in "The Baker's Wife" or the poppers in "Nunsense".
If anyone ever tells you that you put too much Parmesan cheese on your pasta, stop talking to them. You don't need that kind of negativity in your life.
Outside of making ticket prices actually reasonable, why would ANYONE suggest they fix anything? Broadway is BOOMING. Producers are taking huge risks, look at Annie, Cinderella, Leap of Faith, Rebecca, Performers, Scandalous.
Annie is a risk?, in my opinion it is. I can't see that show surviving until the Summer. They took a huge risk, it's a brand yes, but the Palace is a massive theatre and the competition for kid's shows is fierce.
These talks aren't about content. Nobody believes that there's a lack of good material available to stage.
These talks usually introduce new or innovative or fresh ideas from inside and outside the community about ticketing, logistics, marketing, logistics, and what not. Business-y stuff.
Last year's incarnation is available to view on YouTube.
It's not about fixing what's broken. It's about improving on what's already there. Coming from your point of view, Apple's shares wouldn't have fallen off a cliff even though people still keep buying iPads and iPhones.
Market researcher Joseph Craig explains the business standpoint better than I ever could at last year's TEDxBroadway.
But it's not just about making more money or even spending more money. There were amazing talks and insights from teachers, a poet, social media experts, people of all stripes that discussed the impact of the art form and how we can get make sure it remains impactful. Thoughts on how we could bring diversity into audience. Ways to improve the audience's experience from the time they buy a ticket to the time they take their seats.
To put it simply, there is always room to improve.
I always find it interesting that people continue to invest in Broadway shows, despite the knowledge (or maybe ignoring it) that most investors will lose their money and the amount of loss they can write-off has diminished over time.
Only if by "academics" you mean kids on the BWW board who have to bitch incessantly about their favorite art form.
No good can possibly come from using this vast wasteland of error and deliberate deceit. You should get off of it and warn others away. You should make sure your children and grandchildren know what a corrupt and morally bankrupt institution it truly is.
George Takei built up a social media fanbase with a very specific plan of steps to come to where he is today with some 3 million Facebook followers. He absolutely has things to say about how to build an audience.
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joined:5/15/07
Posted: 1/29/13 at 07:17am