Key Brand Entertainment acquires BroadwayBox.com

[PastorErnst]

Bloomberg: Broadway’s Online Ticket Sellers Have Joined Forces

[everythingtaboo]

Hope we all enjoyed the discounts and (relatively) easy to use Broadwaybox.com services while it lasted...

[jv92]

Not cool. Anyone wanna buy it back? Please?

[Bettyboy72]

Oh Christ! I hate Broadway.com. Ugh......

[Kelly2]

Yet another example of how Broadway is going to make itself irrelevant by making tickets accessible only to the 1%. Honestly, how are young kids and students going to get interested in theatre if their parents are middle-class or working-class and can't shell out 150$ a person for a show? I know, I know, most shows offer rush or lotto as a subsidized ticket option, but to me the idea that the only kind of ticketing that should be available to lower income theatre fans is subject to sitting in line for 6 hours or hoping your name gets picked out of a bucket is a little demeaning.

And yes, I know, "market value" is whatever someone is willing to pay for a ticket, and any tickets selling for less are basically welfare/charity, but it really does bother me nonetheless.

[PalJoey]

Broadway.com charges a fee of about 33 percent over the face value per ticket.

For “The Lion King,” for example, Broadway.com adds $37 in fees to the $115 full-price tickets.

Thirty-seven dollars!?!

Hmmm...sounds like a great opportunity for BroadwayWorld to aggregate the discounts the way BroadwayBox has been doing--and undercut Broadway.com on those outrageous fees.

[WiCkEDrOcKS]

Hmmm...sounds like a great opportunity for BroadwayWorld to aggregate the discounts the way BroadwayBox has been doing--and undercut Broadway.com on those outrageous fees.

Yes, yes, yes, yes, yes, and yes.

[dramamama611]

Well, since B'way box (for the most part) simply provides codes and links, I can't understand what Key would want with them. I'm sure they must receive a bit of money for this service -- but how much can it be?


And I'm not sure b'way itself is responsible for this -- but it sure does suck if it no longer exists as we know it. Will they become a "service" now and require a joining fee to get the codes? Argh.

[tking001]

Im confused
What exactly does this mean?
And how does it effect us theatre goers?
Thanks for clearing it up

[dramamama611]

There is no way to know, Tom. The news isn't even "official" yet.

[sabrelady]

there is always Playbill Club and even (ok ok, ) Theatremania

[everythingtaboo]

I happened to run into the broadwaybox.com owners today, and while they couldn't say much about the deal, they said to keep using it because nothing is going to change. Keep fingers crossed that's indeed the case!