Why would producers be spending money for advertising for a show that's sold out for months? Every theater website I go on has pop up ads for this show and they are airing tv ads as well. Seems like a waste of money. I can see if attendance starts falling off, but...
"are you two going to renew your vows"? "Why, did they expire??"
Because they don't want sales TO drop off. They want to keep it in high demand.
Why do Coke and Pepsi continue to advertise? It's not because we'll forget they exist.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
I agree, only start to advertise when demand start to drops off. The main advertising is done by word of mouth and stellar pull quotes in the original reviews.
In my opinion Mormon doesn't need to advertise.
Pepsi/ Coke advertise to drive the message their product is the premium product and any other is second rate, different advertising.
2013 Shows: (New York: Glengarry Glen Ross*** Picnic**** The Lion King**** Mamma Mia**** Who's Afraid of Virginia Woofe**** The Other Place*** Nice Work, If You Can Get It** Annie**** The Phantom of the Opera**** Cat On A Hot Tin Roof*** Cinderella**** Evita**** (Final Performance) The Mystery of Edwin Drood*** Mary Poppins*****) London: Salad Days** Great Expectations*** This House** Chess**** A Chorus Line**** Quartermine's Terms**** Old Times*** The Curious Incident of the Dog in the Night Time***** Dear World*** People**** Viva Forever** Peter and Alice** The Wimslow Boy***** Proof**** Our Country's Good* The Tailor Made Man**** Darling of the Day*** Top Hat*** A Judas Kiss*** Spamalot*** Once**** Wicked** A Chorus Line**** Book of Mormon***** Hairspray**** (Tour: Southampton) Sleeping Arrangements***** The Revenge of Sherlock Holmes*** The Pajama Game***(Chichester)The Thrill of Love*** Hymn**/Cocktail Sticks**** Merrily We Roll Along***** The Weir**** The Hot House**** The Rise and the Fall of the Little Voice***** (Churchill, Bromley) Ghost*** (Wimbledon) To Kill A Mockingbird*** (Open Air) Beautiful Thing*** The Phantom*** Charlie and the Chocolate Factory*** Relative Speaking****
Pepsi/ Coke advertise to drive the message their product is the premium product and any other is second rate, different advertising.
Actually, no. It's literally the same thing. The Book of Mormon producers want their show to be THE premium show on Broadway and the show every tourist and non-theatre goer will tell their friends about when they score tickets to the exclusive event and drop hundreds of dollars. By continuing to advertise, they ensure they will be considered the premium show on Broadway by just about anyone.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
Advertising can help keep demand high. It keeps the show prominent and on people's minds. If a successful property (show, film, etc) stays silent, people can (and will) forget. Or, even worse, they assume no one cares anymore.
...I hope some of the folks on this board aren't in this business.
Yes, by advertising you keep the show in demand and it becomes that hard-to-get must see ticket. Also, non-premium tickets for BOM are sold out months advance which makes it SO much easier to sell the premium tickets to theatergoers who MUST see the show at $500 per seat.
When the show opened I questioned their choice of theater because they could have put it into another Jujamcyn Theater such as the St. James which has 600 more seats than the O'Neill but then it was explained to me that as a marketing strategy it is brilliant -- the tickets for the show become harder to get in a smaller theater.
Neil Patrick Harris to Star in HEDWIG on Bway in Spring 2014!
INTO THE WOODS Film to Hit Theaters Christmas Day 2014!
Bullock in Talks to Play 'Miss Hannigan' in ANNIE Film
NBC Reveals SMASH For Your Consideration Emmy Bids
Bway in Bryant Park Announces 2013 Summer Schedule; PIPPIN, CINDERELLA & More
VIDEO: U.S. Open Champ Justin Rose Presents Top 10 List on Letterman Tonight
VIDEO: First Look - Trailer for SPRINGSTEEN & I, In Theaters This July
Saks Fifth Avenue Unveils New Creative Campaign 'LOOK'
VIDEO: First Listen - Gavin DeGraw's New Single 'Best I Ever Had'
Dell Special Committee Responds to Icahn's Latest Proposal
Video: First Look at Antonio Pappano, Kevin O'Hare and More in Royal Opera House's Season Preview Event
BWW Reviews: ABT's LE CORSAIRE - New Staging of a Classical Work
STAGE TUBE: Russell Brand Takes Over at MORNING JOE
joined:7/29/07
Posted: 12/9/12 at 12:01pm